The luxury fashion house on everyone’s lips seems to be Loewe of late. According to the Lyst Index, a quarterly ranking of fashion’s hottest brands and products, Loewe was number one in the second quarter of 2023 and continues to enjoy its position at the top at number three in the last quarter of 2023, trumped only by Prada and Miu Miu. Shining bright as one of the sponsors at the 2024 Met Gala, what really drew our attention was the motley crew of guests that the brand invited to the event. Undoubtedly the most coveted invite in the fashion world, the Met Gala is known for having only the creme-de-la-creme in attendance every year, with even A-listers dying to be a fashion house’s muse to score an invite. While the erstwhile luxury houses got along the usual attendees, Loewe had us all sit up and take notice as stars like Ambika Mod, Ayo Edebiri, Josh O’Connor, and Mike Faist made their way onto the Met steps head-to-toe in Loewe.
It’s not to say that these actors have more than earned their invites; it’s the fact that, at an event where brands love to show off their highest-billed ambassadors, Loewe took a chance on what the masses would call the unexpected A-team. Yes, each of these stars has had a big year, and they are connected to Loewe, but it is essential to observe that this crew is different from the brand ambassadors we are used to seeing. Jonathon Anderson, Loewe’s creative director, has expressed his admiration for Netflix’s drama series One Day, which has propelled Mod to fame. Naturally, he invited Mod to the Met Gala in custom Loewe.
هذه القصة مأخوذة من طبعة June 2024 من Grazia India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2024 من Grazia India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation
