The legitimacy that scientific terms bring to the table when explaining a product has been witnessed by generations – from TV commercials to hoardings to now social media. ‘Clinically proven’, ‘dermatologically tested’, ‘scientifically formulated’, and ‘evidence-based’ are some of marketing’s favourites when selling skincare. Clinical trial results are used to indicate a product’s efficacy – take, for example, anti-ageing creams, most of which use phrases like ‘93% of women have seen a reduction in their wrinkles’. The conditions under which these trials were conducted, however, remain unmentioned and most of the times, these studies are done on a small sample of women, or were funded by the brand itself.
This pseudoscience in beauty culture, otherwise known as science-washing or scientism, uses facts that seem scientific but lack legitimate backing to support the claim – promising far more than what evidence shows. For dermatologist and founder of Yavana Aesthetics Clinic, Dr. Madhuri Agarwal, it simply means “misuse of science terminology. At times, products or brands use scientific language, visuals, or terms to talk about their products when there is a lack of credible scientific data.”
SPITTING FACTS
هذه القصة مأخوذة من طبعة June 2024 من Grazia India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2024 من Grazia India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation