UNSUNG HEROES OF YOUR MENU
Grazia India|March 2023
Over the last year or so, more restaurants have been branding themselves as ingredient-first. But isn't all food ingredientfocused? What does the concept essentially mean? Top chefs help us separate facts from fads
SAMREEN TUNGEKAR
UNSUNG HEROES OF YOUR MENU

Oddly seven years ago, calling a menu regional and seasonal was the latest cool trend. Of course, many of these menus were genuinely curated seasonally to honour the conversation around sustainability as well as reduce carbon footprint. However, regional and seasonal soon succeeded to making the humble ingredient the hero of a menu, and before we knew it, the ingredient-forward concept was driving restaurant marketing almost as swiftly as the pineapple-on-pizza debate.

The point, however, is not to look down on how trends in the culinary world change, or call a concept a ‘buzzword’. Rather, we set out to speak to chefs, ingredient suppliers, and experts to understand the ingredient-forward phenomenon so that consumers can see beyond marketing techniques to make their choices.

DEFINE IT, PLEASE 

“You let the ingredient or a singular part of a dish shine, without muddying it with all kinds of complications or components fighting for attention on a plate. If I’m doing a fish, for example, I want the fish to shine without things that’ll take away from its flavour. At my new restaurant, LUPA, that’s really what we’re aspiring to do,” explains chef Manu Chandra, when asked how he defines the idea.

The Bombay Canteen was one of the first restaurants to curate their menus on a seasonal basis, and executive chef Hussain Shahzad feels extracting the right flavour and character of an ingredient is respecting it. “When you complicate it too much, it takes away from the ingredient. Showcasing the ingredient in its true form is what’s ingredient-forward to me,” he says.

هذه القصة مأخوذة من طبعة March 2023 من Grazia India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 2023 من Grazia India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من GRAZIA INDIA مشاهدة الكل
More Than It Seams
Grazia India

More Than It Seams

Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer

time-read
5 mins  |
November 2024
Under The Needle
Grazia India

Under The Needle

With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it

time-read
5 mins  |
November 2024
BUILDING A LEGACY
Grazia India

BUILDING A LEGACY

Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design

time-read
3 mins  |
November 2024
A WALK DOWN FIFTH AVENUE
Grazia India

A WALK DOWN FIFTH AVENUE

From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene

time-read
5 mins  |
November 2024
NO SEX, MO' PROBLEMS?
Grazia India

NO SEX, MO' PROBLEMS?

At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why

time-read
4 mins  |
November 2024
TABLE FOR ONE, PLEASE
Grazia India

TABLE FOR ONE, PLEASE

In a world obsessed with couplegoals, here’s why taking yourself out for a date might just be the ultimate love story

time-read
3 mins  |
November 2024
THE DREAM CANVAS
Grazia India

THE DREAM CANVAS

In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation

time-read
4 mins  |
November 2024
SPRING FORWARD
Grazia India

SPRING FORWARD

Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI

time-read
2 mins  |
November 2024
LUST-WORTHY LUXURY LABELS
Grazia India

LUST-WORTHY LUXURY LABELS

To Light Up This Wedding Season

time-read
2 mins  |
November 2024
ICONIC DESIGN MEETS A MOBILE FUTURE
Grazia India

ICONIC DESIGN MEETS A MOBILE FUTURE

The new Dell XPS is designed for new age content creators and suave C-suite

time-read
2 mins  |
November 2024