La Vie En ROSEAU

A fresh twist on Longchamp's Le Roseau bags for the modern urban women.

- AININA HASNUL

First debuted in the '90s, Longchamp's Le Roseau quickly achieved iconic status. Fast forward three decades, and the bag continues to be in high demand among women of diverse lifestyles. So, what's the secret to its enduring success? What's behind its ever-lasting admiration? It's clear that Le Roseau never goes out of style, effortlessly complementing any look. Its success lies in its timelessness and the concept of transmission. Through various iterations, Le Roseau has preserved and passed down heritage, tradition, and craftsmanship, continually reflecting the brand's legacy and expertise.