Powered by its very own brand P name, Boss continues its Big Boss energy with a Spring/ Summer '23 campaign that asks, what's your origin story? Wanting to connect to a wider Boss community, Boss understands that in our current social climate, it's not enough to purely rely on beautiful images to sell clothes. In an age that values engagement-digital or otherwise-a fashion campaign has to mean something. It has to offer a connection.
That connection can be bridged through the strength of storytelling. Not just any storytelling, but meaningful storytelling. Especially one that represents the very ethos-and yes, also the clothes that Boss itself believes in. Clothes after all maketh the individual. They echo our personal principles.
هذه القصة مأخوذة من طبعة March 2023 من Harper's Bazaar Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 2023 من Harper's Bazaar Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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