Seize The Date

The Rolex Oyster Perpetual Datejust is both a symbol of watchmaking excellence and of a date with destiny.

- ABDUL AZIZ DRAIM

The iconic Rolex Oyster Perpetual Datejust is a watch that has endured the test of time-quite literally. Since its introduction in 1945-and later its first women's version, Oyster Perpetual Lady-Datejust, in 1957-though the watch has reinvented itself through a multitude of iterations, changing in size, colour, dial and material, its signature design has remained virtually unchanged. Which is why the Datejust remains a timeless classic to this day, as it continues to attract a new generation of admirers.

From presidents to Hollywood royalty, the Datejust has graced the wrists of the most influential and celebrated individuals. Among them Winston Churchill, Dwight D. Eisenhower and Martin Luther King, then finding its way to modern-day movers and shakers such as Rihanna, Jennifer Aniston, Sophia Vergara and Kim Kardashian whose respective influence shape the trends and talking points of the moment. The Datejust has seen it all, bearing witness to history and destiny.

HARMONIOUS ELEGANCE

During its debut, the Rolex Oyster Perpetual Datejust cemented its place in history as the first self-winding waterproof chronometer wristwatch with a display window of the date at 3 o'clock on the dial. It was a revolution that would go on to impact the watch industry, setting the standard for watchmaking innovation.