SOUL Searching
Harper's Bazaar Malaysia|October 2023
Abdul Aziz Draim talks to Ben Foo, president of Holiday Tours & Travel, about finding the essence of a destination through T'ROKA, a new luxury consumer travel brand that's ready to redefine the idea of travel.
Abdul Aziz Draim
SOUL Searching

Are you a tourist or a traveller? That is the question. “The idea of the traveller only came to me in the last two years or so,” reveals the affable Ben Foo, president of Holiday Tours & Travel. “Before this, I was a different kind of traveller. More Airbnb-oriented, budget oriented,” he admits with a smile. “But my perception changed after Covid.”

Ben Foo believes that travelling has to be about more than just visiting a beautiful hotel and location. He feels a traveller should also be open to discovering the soul of a place, to fully immerse themselves in the “sights, sounds, and flavours” of their chosen destination. Hence, the launch of T’ROKA, a luxury consumer travel brand from Holiday Tours & Travel (HTT) that aims to provide all that (and then some) to luxury travellers everywhere. Through its vast network of airline and hotel partnerships across the globe—courtesy of HTT’s 50-year legacy in the business—T’ROKA is on a quest to redefine the way travellers explore and connect with the world.

هذه القصة مأخوذة من طبعة October 2023 من Harper's Bazaar Malaysia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة October 2023 من Harper's Bazaar Malaysia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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