MARKETING KNOW-HOW The Power of Automated Sales and Marketing for Jewellery Retailers

Automating the sales and marketing processes is enabling jewellery retailers to improve their efficiency and productivity, and eliminate time-consuming tasks; in the process, they are able to analyse data in an accelerated time-frame, and derive benefits from the same, discovers Suneeta Kaul

- Suneeta Kaul

Automating sales and marketing is a proven method of streamlining processes, A enhancing customer engagement, and driving revenue growth. Jewellery retailers are resorting to sales automation to a significant extent, and using technology to revolutionize their businesses. Various aspects of sales and marketing, such as lead generation, customer relationship management, emailing, social media management, data analytics, and so forth, are being automated by jewellers, and the trend is catching on fast.

Automation is enabling jewellers to personalize communication, engage with customers, prepare result-oriented emails campaigns, give product recommendations, and resort to targeted social media advertisements. The sum total of these makes for greater customer loyalty and increased sales, which leads to a healthier bottom line.

HOW JEWELLERS AUTOMATE SALES

Jewellery retailers can automate sales by leveraging technology in various ways. Explains Saket Keshri, Ratnalaya Jewellers, Patna, "One approach is to implement a point-of-sale (POS) system that streamlines the sales process, tracks inventory, and provides real-time data on sales performance. Additionally, retailers can utilize customer relationship management (CRM) software to manage customer interactions and create targeted marketing campaigns.

"Online platforms and e-commerce websites can also be employed to expand sales channels and reach a wider customer base. Furthermore, utilizing data analytics can help retailers understand customer preferences and tailor their offerings accordingly, leading to improved sales performance."