CHIC Collab

Introducing the UNIQLO: C universe, the Japanese brand's latest partnership with renowned British designer Clare Waight Keller.

-  AMELIA TAN

The UNIQLO: C collection seamlessly blends advanced techniques with sophisticated designs, stemming from Clare Waight Keller’s extensive expertise. This fusion results in garments that prioritise comfort and functionality, perfectly aligning with the demands of a contemporary lifestyle. Each piece in the collection feels uniquely tailored, effortlessly merging the pleasure of wearing refined couture with the comfort and familiarity of everyday wear. The name draws inspiration from the letter C: Curiosity, Conversation, City, Clarity, Connection and Creativity. Additionally, it pays homage to the designer, Clare, herself.

Here’s more from our chat with Clare Waight Keller about the collection and the stories behind it.

What was your first thought when UNIQLO approached you for a collaboration?

I was thrilled because I’ve been a long-time fan of the brand and have followed their previous collaborations closely. This opportunity excited me due to its immense scale and the completely different challenge it presented, offering fresh avenues for exploration.

Can you share your inspiration behind the collection?

For the first time, I found myself working from London, deeply immersed in my homeland. It was a moment for me to delve into my personal wardrobe and truly discern what I wished to convey. Given the limited range of styles they provided me, I carefully considered which key pieces to include. I also drew inspiration from London itself, a vibrant city with its diverse street style and captivating architecture. In particular, Hackney Wick in East London, adjacent to the Olympic Park — it’s kind of completely regenerated with young architects doing new buildings and in different styles. For me, that was an interesting starting point for the colour palette.