Welcome to the grand parade of Olympic fashion where each garment tells a story of triumph, cultural shifts and technological marvels. The Olympics isn't just a gathering of the world's best athletes; it's a global catwalk where fashion takes centre stage, spotlighting national pride and evolving trends over decades. Here, we'll embark on a sartorial sprint through time, exploring how Olympic fashion has mirrored the dynamism of the event itself, transforming mere functionality into a fashion statement watched by millions around the globe.
1896-1936
Turn back the clock to the first modern Olympics in 1896, and you'll find an era where fashion was as modest as the times. Athletes donned full-length trousers and stiff shirts a far cry from today's high-tech wear. But even within these constraints, subtle national hints and functional needs started shaping Olympic attire. For instance, the 1936 Berlin Games introduced more streamlined silhouettes, reflecting the darker socio-political climate of the time. These early uniforms weren't just about competition, they were declarations of identity and resilience.
1948 - 1968
As the world rose from the ashes of conflict, so did Olympic fashion, evolving dramatically during the post-war games. The era of brand sponsorships dawned, revolutionising the fabric of athletic wear. By 1948, the introduction of television broadcasts began influencing designs, making them not only functional but also camera-ready. This era also marked the birth of brand sponsorships, transforming athletic wear into a lucrative billboard.
Athletic wear brands like Adidas and Puma stepped into the arena, equipping sportsmen and women with gear that wasn't just about performance but also about making a statement. The 1960 Rome Olympics were particularly pivotal, showcasing sleeker, lighter uniforms that signalled a new direction in sports apparel.
هذه القصة مأخوذة من طبعة June / July 2024 من L'OFFICIEL Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June / July 2024 من L'OFFICIEL Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Two STEPS Ahead
In our interview with the legendary Manolo Blahnik, the visionary reflects on his legacy in fashion, which is defined by timeless craftsmanship and signature silhouettes.
Discovering SWITZERLAND
From gastronomic delights served with stunning views to relaxing strolls infused with culture and history, here are our Swiss holiday favourites, beloved by the country's culinary and hospitality students.
Oh MY!
Thai singer and actress Achiraya Nitibhon, also known as Ally, candidly reveals to L'OFFICIEL how she felt when attending the recent Chanel S/S 2025 show at the Grand Palais as well as her upcoming film and music projects that we should watch out for.
Keep in SIGHT
Dr Hew Yin Keat at the M.A.C Clinic shared what is Perk Eye by HydraFacial and how it prejuvenates the delicate eye area.
BIANCA Loves CARTIER
Cartier muse, fashion designer and brand ambassador Bianca Brandolini d'Adda majestically embodies the Nature Sauvage collection.
Light up the SKIES
Swarovski takes its travelling exhibition to Seoul, where stars like brand ambassador and LE SSERAFIM's Kim Chae-won, actor Hwang In-youp and more gathered to celebrate the opening night.
ICE Queens
Loved by their insane visuals, impeccable style and limitless talents, the girls of aespa KARINA, WINTER, GISELLE and NING NING - are truly unstoppable as they shine as the global ambassadors for Chopard.
Bejewelled BOUNTY
CEO Catherine Rénier deep dives into the mesmerising Treasure Island by Van Cleef & Arpels High Jewellery Collection to unpack it for us.
Stylish PRECISION
Ernest Borel releases a new rendition of its Grandeur Collection, true to its timeless elegance and enduring style tradition.
HAPPY Days
HUBLOT presents the fabulous MP-15 Takashi Murakami Tourbillon Sapphire Rainbow.