You don’t have to be an avid drinker to know that the tequila boom is real. As one of the fastest-growing spirits globally (in America, specifically, experts predict it will soon eclipse vodka as the most popular spirit), tequila is no longer just a party drink, and this Moët Hennessy-owned brand is proof. Enter Volcán De Mi Tierra, a premium tequila label that has been making waves in the industry for its distinct savoir-faire.
To know more about the brand, we spoke to its CEO, Santiago Cortina Gallardo — a member of the founding Gallardo family — on all things Volcán, including the new Volcán X.A that aims to reinvent the art of tequila-aging.
Tell us more about the Volcán De Mi Tierra brand.
Tequila is a category that’s been on fire for many years, so naturally, the big question is: why doesn’t Moët Hennessy have a tequila brand? That’s where we come in. The Gallardo family has been living around the Tequila Volcano since 1774; we run different businesses in Mexico including a sugar mill, and we decided to explore the venture jointly with the mission to produce uncompromisingly crafted luxury tequila.
هذه القصة مأخوذة من طبعة November 2023 من L'OFFICIEL Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة November 2023 من L'OFFICIEL Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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