EG DOES IT
MEGA|April 2023
From online selling to online sensation, 24-year old Edelyn Gonzalvo has built a clothing brand that aims to be a bridge between what we consider trendy and unique
KRISTOFF SISON
EG DOES IT

Sporting a little black sheer dress, knee-high white leather boots, and a simple baseball cap, Edelyn Gonzalvo walked into the dressing room and stood right beside the production team. She took a quick breather, let loose a smile that spread across the room, shared a little quip about the heat of that midsummer morn, and immediately sat on the high chair to get glammed up. There was no pomp and circumstance. Her amiability wouldn’t make you think that she’s a self-made CEO of a clothing and skin care line. More surprisingly, you wouldn’t think that she’s just 24 years old.

“I’m dedicated to my role,” shares Edelyn, or “EG” as she is referred to by her near one million followers across social media. However, this role isn’t as clear-cut as it may seem. As the founder and owner of EG Trends Apparel, a clothing line focused on updating wardrobe essentials with a modern appeal, and the recently-unveiled EG Skin Essentials, she makes big business moves daily. But simultaneously, she is also her own brands’ model. She wears all of her pieces, takes lots of multi-angle photos, and shares these on her sites. She brings her own line of creams and lotions on vacations, never missing an opportunity to create content and buzz online.

For EG, this isn’t a result of necessity, but of passion. If she doesn’t show that she herself believes in her own products—and it’s very evident how proud she is of her accomplishments—then who will?

NOT JUST A VIRAL HIT

هذه القصة مأخوذة من طبعة April 2023 من MEGA.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة April 2023 من MEGA.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من MEGA مشاهدة الكل
MAKE SPACE
MEGA

MAKE SPACE

Malls are ubiquitous in the Philippines, even as more people shop online. For better or for worse, malling is part of our culture. MEGA talks to the key people who ensure it stays that way

time-read
3 mins  |
November 2024
suitable faith
MEGA

suitable faith

The power of science and faith in custom tailor brand AMEN

time-read
2 mins  |
November 2024
brownie POINTS
MEGA

brownie POINTS

The yummiest concoctions some of them, quite literally) you need to add to cart now

time-read
2 mins  |
November 2024
olfactory OVERLOAD
MEGA

olfactory OVERLOAD

Indulge in the extraordinary with these fantasy fragrances

time-read
1 min  |
November 2024
ALL FIRED UP
MEGA

ALL FIRED UP

Kasa Palma’s Chef Aaron Isip brings jungle cooking to the city

time-read
5 mins  |
November 2024
HEART OF THE GLOW
MEGA

HEART OF THE GLOW

Pina Beauty’s humble identity as a Philippine-grown skincare brand made specifically for the everyday Filipino

time-read
3 mins  |
November 2024
DOMINIQUE COJUANGCO-HEARN
MEGA

DOMINIQUE COJUANGCO-HEARN

The Collective's Dominique Cojuangco-Hearn talks candidly about what it means to run a game-changing beauty platform, the importance of leading with purpose, and how motherhood changes your perspective

time-read
5 mins  |
November 2024
What's Next is NEXA
MEGA

What's Next is NEXA

The future of beauty is here —at Belo NEXA, the lines between science, luxury, and culture are blurred, offering a one-of-a-kind experience where cutting-edge technology meets the bespoke care Filipinos are known for

time-read
2 mins  |
November 2024
ITALIANS DO IT BETTER
MEGA

ITALIANS DO IT BETTER

From capacious totes and sensible (ish) shoes, Milan Fashion Week highlights the story of the modern woman

time-read
4 mins  |
November 2024
THE PARADOX OF GEN Z SHOPPING
MEGA

THE PARADOX OF GEN Z SHOPPING

Unravel the contradictions of Gen Z shopping—a phenomenon where sustainability battles fast fashion in a dramatic showdown

time-read
4 mins  |
November 2024