Better By Design

CMF Phone 1, Watch Pro 2 and Buds Pro 2 - by London-based Nothing present solid proof that one can pay less for better, quality design.

- Charmaine Tan

Today’s tech climate is dominated by just a handful of tech giants, and their rankings only change ever so slightly with the country in which they are measured. While the ever-increasing manpower and public support have helped to speed up their technological advancements by multifold, so too have numbers on their price tags — making it hard for some, though willing, to keep up.

It is an inevitable phenomenon that the desire (and thus demand) for the latest gadgets will increase when access to information becomes easier. By all means, that is a good thing — the world spinning faster keeps the entire tech ecosystem healthy. However, things get problematic when this speed generates a gap in affordability that comes at the expense of functionality and design. At least, the folks behind Nothing feel so and have decided to take it upon themselves to come up with a smart and well-designed solution. After shaking up the rather static personal gadget scene with Nothing, CEO Carl Pei and his crew are back with a new form of defiance via the affordable sub-brand CMF — an abbreviation for colour, material and finish — in a phone (for the first time) as well as upgraded versions of both their earbuds and watch.

CMF PHONE 1