IT HAS BEEN ROUGHLY SEVEN MONTHS SINCE YOU JOINED TAG HEUER. HAVE YOU FULLY ASSIMILATED INTO THE BRAND?
Yes. The race never stops at TAG Heuer, and it's a brand that moves very fast, so I had to get on board quickly. Since joining, I've had tons of meetings, events, and whatnot — and I've assimilated very well. I started to feel very comfortable after tiwo months, and now, after seven months, I feel like I've been part of them (TAG Heuer) for a long time.
TAG HEUER'S "DON''T CRACK UNDER PRESSURE" SLOGAN 1S A VERY FITTING EXPRESSION FOR SOMEONE LIKE YOU WHO 1S RUNNING THE COMPANY. HOW DOES IT RESONATE WITH YOU PROFESSIONALLY AND PERSONALLY?
It means a lot because "Don't Crack Under Pressure" has quite a few different meanings, and it's clear that the pressure is strong when you take over a job like that. A lot of people are depending on this company today. It's a big responsibility because it's part of the job. Pressure is good, it's a bit like good and bad cholesterol.The bad one freezes you and leaves you unable to do anyihing, while the good one helps you focus, concentrate and improve.
IT IS ALMOST LIKE DIAMONDS.THEY ARE FORMED UNDER PRESSURE.
Absolutely. I'm using pressure as gas in the tank, as positive energy, which l ike a lot.
WHAT WAS YOUR EARLIEST RECOLLECTION OR MEMORY OF TAG HEUER WHILE YOU WERE GROWING UP?
Oh, it rang a bell when I saw the TAG Heuer Formula 1 | Kith edition because a very good friend had one of the original versions back in the day. I didn't own one but I remembered it being a very cool piece — and I can almost remember where he showed the watch to me.
IS THIS THE SAME EMOTION YOU WANT TO CONVEY TO THE YOUNGER AUDIENCE?
هذه القصة مأخوذة من طبعة August 2024 من MEN 'S FOLIO Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2024 من MEN 'S FOLIO Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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