Vive La Horlogerie

Men's Folio presents the exclusive Watches & Wonders Geneva reportage after spending a week in Geneva, Switzerland, attending the premiere tradeshow.

- Asaph Low

Despite this year's edition of Watches & Wonders Geneva starting a tad bit later (possibly due to an earlier Easter Sunday) compared to last year, the mood in and around the Palexpo and Geneva was not dampened. Warmer weather might have a na he cradle of uplifting the spirits of many who jetted watchmaking for the week or so of delightful surprises. Any lingering discomfort from last year's security hiccups was immediately dispelled on day one as a streamlined entry system made it a breeze to pass through security checks. While most of the hall layout remained as it was, a few notable well-thought-out adjustments made navigating the cavernous expo hall more organic than it was.