For some, a fragrance's power comes down to its scent and marketing. Controversial opinion or not, you see it everywhere. Without name-dropping, recall brand names with these narratives: Charlize Theron was seen sauntering out of a glamorous golden bath while Robert Pattinson indulged in a tantalizing tryst. Johnny Depp recently signed a three-year fragrance deal worth USD 20 million, and closer to home, Meerqeen was appointed as a fragrance and foundation ambassador.
The choice of the ambassador is nearly as crucial as the ingredients within. The ambassador personify the scent to convey a narrative to the customer using the power of fantasy and sex appeal. Why? Because fragrances are innate and are personal to a wearer's tastes and preferences. They do not have a function that can be conveyed through a screen; that is why it is important to evoke a fantasy instead.
هذه القصة مأخوذة من طبعة June/July 2023 من MEN'S FOLIO Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة June/July 2023 من MEN'S FOLIO Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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