In The Lap Of Luxury

Luxury brands are dipping their toes into the hospitality scene and here is the list of the latest hotels to visit at least once in your lifetime.

- Yan Joon Wing

What is a luxury experience? For luxury brands, it is no longer about making people dream about extravagant outfits. Major luxury empires have now set their sights on all-inclusive experiences to build rapport with their loyal clientele that entail top-notch shopping experiences, exclusive access to runway shows, behind-the-scenes visits with the designers, private viewing, and more. Their recent ventures into hospitality are a prime example of the direct-to-consumer approach. From collaborating with world-famous establishments to opening their hotels, these fashion brands have dipped their toes into the hospitality scene to drive royalty. Here is the list of the latest hotels to visit at least once in your lifetime.

PALAZZO VERSACE MACAU

Versace is no stranger to the world of hospitality. In 2015, the Italian fashion house launched its iconic Palazzo Versace in Dubai and has since established itself as a serious player in the hospitality industry. Almost a decade later, Versace introduced another establishment in Macau — one of the most sought-after stamping grounds for lively nightlife. Located at Grand Lisboa Palace Resort, the hotel — exuding Italian glamour — is where the East and West collide. Under the creative direction of Donatella Versace, the luxury sanctuary perfectly embodies the DNA of Versace while paying homage to Chinese culture. Embellished alongside the house’s Medusa emblem are chrysanthemum flowers, dragon elements and geometric patterns. The property is home to 271 rooms and suites, a pampering Turkish hammam, a Romanesque outdoor pool, and the Michelin-starred Don Alfonso 1890 restaurant.