PW ICONIC WOMAN

Riddhi Bhagat founder and Concept Leader, Binge on Baked (BOB) Riddhi Bhagat, the maestro behind Binge on Baked (BOB), is a trained Corporate Legal Consultant, but above all, an entrepreneur by heart. Having a knack for playing entrepreneurial roles with diverse skills and interests, she envisioned herself as the right fit in her husband's legacy business with a vision to expand the portfolio of Bhagat Halwai, creating a new brand, BOB. She embarked on launching Binge on Baked, committed to delivering mouth-watering yet healthiest binging experience to quality-conscious consumers of new India.

What inspired you to start Binge On Baked? Was there a specific moment or experience that led you to pursue this venture?

The inspiration behind launching Binge On Baked (BoB) is rooted in my deep-seated passion for positively impacting the food industry. The decision to venture into the snacks market was driven by a desire to enhance the overall snacking experience. The pivotal moment that sparked this pursuit was the realization of a growing concern - many snacks in the market lacked taste and nutritional value. Observing this industry gap, our BOB team was motivated to change the narrative surrounding snacks. We wanted to create a line of snacks that tantalized the taste buds and provided wholesome nutritional benefits. In the current market landscape, where misleading advertisements and unhealthy ingredients are pervasive, we aimed to offer consumers a genuine, tasty, nutritious snacking option. Our inspiration, therefore, emerged from a commitment to filling this void in the industry by providing a healthier and more satisfying alternative. BoB was founded with the mission to redefine the snacking experience and contribute positively to the food industry.

What challenges did you face when starting Binge On Baked, and how did you overcome them?