Be Etcetera
Shoes and Accessories|March - April 2023
Etcetera, created out of love for bags by Ashima Gulati, a design professional, having been in the design space for almost 25 years, designing furniture, lights, fabrics and now bags. Ashima shares with Dipika Chopra, S&A, her exciting and eventful journey manufacturing consciously priced contemporary bags from a variety of handloom and luxury textiles.
Dipika Chopra
Be Etcetera

What is your favorite part about being an accessories designer / brand?

The entire process of designing, starting from the inspiration to the final creation of the idea is exciting. I have enjoyed design in various aspects. Designing accessories is not restrictive about age, shape, size, or space.

What is the brand's USP? What sets it apart from competition?

The idea with which the brand was started was to create bags that were Different from the regular neutral colors that have been around now, by using more vibrant colors and bold patterns. We have also consciously steered away from animal leather and have used a wide range of fabrics for the bags. The effort is to create consciously priced bags without compromising on quality.

Who are your direct competitors?

I feel each brand has its own USP so all brands would be catering to a slightly different need. For e.g., our USP is bags made from varied fabrics, textiles, and faux leather. However, if you had to see from styling & similar price points there would be Miraggio & Shop Mistry and if you see from a similar purpose point of view i.e., cruelty free/ non-leather bags there are brands like Rashki who are catering to a similar TG & market.

What are your price points you offer?

As of now, Etcetera carries a range from ₹1500/- for card wallets to ₹7500/- for some of its festive collection bags.

From the advertising perspective, how is Etcetera bags as a brand going to be projected?

هذه القصة مأخوذة من طبعة March - April 2023 من Shoes and Accessories.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March - April 2023 من Shoes and Accessories.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من SHOES AND ACCESSORIES مشاهدة الكل
Generative AI Empowering Fashion Retail
Shoes and Accessories

Generative AI Empowering Fashion Retail

In today’s world of rapid technological change, the idea that machines might become smarter than humans has moved from science fiction to a possible reality.

time-read
9 mins  |
May/June 2024
ECCO Steps into India: AIMS TO LAUNCH 50 STORES IN 5 YEARS
Shoes and Accessories

ECCO Steps into India: AIMS TO LAUNCH 50 STORES IN 5 YEARS

From the introduction of Direct Injection Technology to the establishment of production facilities in key regions such as China and Vietnam, ECCO's commitment to innovation has remained unwavering...

time-read
10+ mins  |
May/June 2024
APLF 2024 Show Report
Shoes and Accessories

APLF 2024 Show Report

A Global Reunion of Leather, Material, and Fashion Industries: APLF 2024

time-read
5 mins  |
May/June 2024
BEST FOOT FORWARD: Footwear is the Sole of the Indian Retail Industry
Shoes and Accessories

BEST FOOT FORWARD: Footwear is the Sole of the Indian Retail Industry

As India steps towards becoming a global economic powerhouse, the footwear retail sector is poised for remarkable growth and transformation.

time-read
6 mins  |
May/June 2024
Earthly Elegance-Myaraa
Shoes and Accessories

Earthly Elegance-Myaraa

Cast-offs the foundation of a sustainable luxury brand

time-read
7 mins  |
May/June 2024
From Corporate Leadership to Entrepreneurship: Abhishek Ganguly's Journey to Co-Founding Agilitas
Shoes and Accessories

From Corporate Leadership to Entrepreneurship: Abhishek Ganguly's Journey to Co-Founding Agilitas

Founded with a vision to transform the industry, Agilitas boasts a comprehensive approach, seamlessly integrating cutting-edge manufacturing technologies, robust research and development centres, and visionary product design labs...

time-read
5 mins  |
May/June 2024
CHUPPS Slide into Recovery
Shoes and Accessories

CHUPPS Slide into Recovery

In the dynamic realm of athletic recovery, every stride holds the potential for rejuvenation. Whether you're a seasoned professional or a dedicated enthusiast, the journey to peak performance is as much about restorative care as it is about rigorous training. This is where CHUPPS emerges as a beacon of innovation, reshaping the landscape of sliders with a keen focus on sports recovery.

time-read
2 mins  |
May/June 2024
Stepping Towards Expansion: INC.5
Shoes and Accessories

Stepping Towards Expansion: INC.5

With a network spanning over 220 retail outlets nationwide, Inc.5 is rapidly emerging as the preferred choice for discerning individuals. Marking a significant milestone of 25 years in the industry, the brand has garnered a dedicated following for its premium leather footwear and accessories.

time-read
6 mins  |
May/June 2024
ON THE RADAR
Shoes and Accessories

ON THE RADAR

Here we uncover our sizzling selection of Hot Picks” a handpicked assortment of products that are turning up the heat in the market.

time-read
8 mins  |
May/June 2024
A Resounding Success for the Leather Industry in Bangkok
Shoes and Accessories

A Resounding Success for the Leather Industry in Bangkok

APLF ASEAN 2023 was a game-changer for ASEAN on the global stage, providing a magnificent platform for emerging designers and catering comprehensively to industry needs under one roof.

time-read
4 mins  |
January/February 2024