Artificial Intelligence (AI) is revolutionising the Jewellery retail industry.

The future is digital and this cannot be overstated for the online jewellery retail industry - customers expect the highest quality of both shopping experiences and personalization at every stage of their online journey.

To accomplish this and other aspects of customer journey optimization, online jewellery brands need to go digital and fast, because the ability to understand your customer by creating detailed profiles based on their preferences and personal information such as sizing, past purchases, delivery location, and the likes, can help brands deliver shorter wait times, quicker checkouts and better post-purchase engagement.

Covid-19 has given an unprecedented push to online sales, allowing people to access their preferred brands without having to visit stores. This shift demands brands to be on top of their digital game, and craft customized digital strategies built to optimize customer satisfaction and experience. Artificial Intelligence has been leading digital transformation across industries and jewelry retail is no different. AI and its various technologies can be utilized by jewelry brands to map out exceptional shopping journeys online and guarantee repeat purchases. Let's take a look at some of the top use cases in 2021 and beyond for AI in the jewellery industry.

AI in jewellery retail: Top use cases

• Real-time assistant: By deploying digital shopping assistants across brand channels, jewelry retail brands are providing an increasing number of sales channels that they can meet customers on. They act as online brand experts that mimic the guided shopping experience and help customers through every step of the journey, from product discovery, recommendations, to checkout. Conversational data from digital shopping assistants are crucial for data analysis and insight generation that leads brands to understand and serve customer needs more proactively and effectively.