CHARTING THE COURSE OF ENTERTAINMENT

IN THE HEART OF CHANDIGARH, A CITY RENOWNED FOR ITS METICULOUS PLANNING AND VIBRANT CULTURAL SCENE STANDS MUNISH ARORA, A VISIONARY WHO HAS FUNDAMENTALLY TRANSFORMED THE LOCAL ENTERTAINMENT LANDSCAPE.

As the Managing Director of Can and Able, Munish Arora has not only witnessed the city’s evolution from a tranquil retreat to a bustling urban centre, but he has also played a pivotal role in shaping its contemporary social and cultural milieu.

Starting out in 1996 with the ambitious dream of launching the first full-fledged evens and brand promotion company in the region, Arora has established his venture – Can and Able into a multifaceted enterprise, offering an array of services from brand positioning to consulting for state governments and international clients. With a career that mirrors the growth trajectory of Chandigarh itself, Arora’s journey is a testament to innovation, resilience, and the enduring spirit of a city that is constantly reinventing itself. Read further to know more!

Can you briefly tell us about your early life and what initially brought you to Chandigarh?

I am among the lucky few who were born in Chandigarh in 1974, so I essentially grew up with the city. I still remember going to Panchkula when there was just one road, so lush with trees that sunlight couldn’t even reach the pavement. Durga Nursery, which has now relocated, was the landmark on that road. My dad was in the army, and Chandi mandir was just being developed at that time.