FASHION’S MAGIC IS TRADITIONALLY SPUN OUT OF THREADS AND TEXTILES. Now, technology creates new ways of fashion storytelling (and selling), thanks to the buzzwords of the moment: Web3 and the Metaverse.
But buzzwords they may be, several brands have already jumped on the investment wagon and explored the digital space in both creative and commercial ways. Gucci has successfully released Web3 products in the virtual Roblox universe, while Nike has engaged creators through a collaborative Air Force 1 design contest in their .SWOOSH Web3 community.
And it is not only limited to contemporary brands, as digital Web3 engagements are more so curiouser to centuries-old heritage names seeking relevance to a younger generation. Tiffany & Co, for instance, launched its first collection linking NFTs (Non-Fungible Tokens) and fine jewelry that sold out in 20 minutes.
Creative innovation and challenging norms have always been the moving force of fashion, so it’s no surprise that the industry is taking a step into this space, whether through virtual showrooms or cosmetic try-ons.
The buzzwords now, the norms of tomorrow. Well, that’s what the world of fashion is betting on.
هذه القصة مأخوذة من طبعة September 2023 - Anniversary Issue من Vogue Philippines.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 2023 - Anniversary Issue من Vogue Philippines.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
eternal poetry
In an exclusive interview with Vogue Philippines, BULGARI's FABRIZIO BUONAMASSA STIGLIANI and MAURO DI ROBERTO talk about how an appreciation for craftsmanship and technique makes it possible to realize poetry in precious stones.
evan ever evolving
Unpindownable and unputdownable, model, actor, and all-in-one wunderkind Evan Mock makes magic in perpetual motion.
SCENE STEALERS
In recent years, the landscape of local cinema has changed dramatically with an influx of new and talented actors. Meet three Filipino leads rewriting the script, ushering in a new era across all facets of filmmaking.
FORCE sensitive
Designer Kelvin Morales premieres his latest collection, translating resonance in barongs, structured pieces, and a neutral palette spliced with ultramarine.
twm FLAMES
SASSA JIMENEZ and VESTIDO are a match made in circular fashion heaven. By MARBBIE TAGABUCBA.
INSIDE OUT
It’s all overcast skies and solitary roads. Something in the air shifts when ANNE CURTIS explores Tokyo.
reel.and REAL
NICO SANTOS is intent on breaking boundaries and becoming a beacon of pride. By VICTORIA GOLDIEE
tracing LIGHT
Behind the firsts in the history of Philippine cinema is a family who draws with light.
shadow PLAY
ZELDA WILLIAMS wants to make friends with her monsters
CHANCE ENCOUNTERS
How a series of serendipities helped a women-led artistic team bring Gabriela Serrano’s sophomore short dream-time
