In advance of the first day of Watches and Wonders Geneva 2024, we very reasonably wondered about the watches of Rolex. For example, will Rolex win the day just by virtue of having new models? To begin with, dear reader, you might be offended by this - outraged even. Watches and Wonders Geneva (WWG) is about much more than any one brand so kicking off a tale about the most important novelty showcase of the year as if just one brand mattered is a bit much. That is a fair point, and this story actually encompasses the wider happenings at what is known as Geneva Watch Week, not just WWG, so we appear to be going down an even deeper hole than you might have initially thought. We have an explanation.
This specific story does revolve primarily around WWG; there are multiple parts to the novelty coverage this issue, including The Conversation with WOW Thailand and Malaysia editors. To the Rolex point, your editorial team here has always gone all-in on observing reality; as far as watches go, the reality is that Rolex dominates the mind space of watch enthusiasts and casual observers alike. You need only show up early on day one of WWG, before Rolex raises the curtains on their displays to see how true this is. The crowd is 100 percent industry professionals, journalists or otherwise. This was true in the last years of BaselWorld too and might tie into the rise of social media, but that is a story for another time.
ALL THAT GLITTERS
هذه القصة مأخوذة من طبعة Issue 73 من WOW Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة Issue 73 من WOW Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
SMART CONNECTIONS
With the T-Touch Connect Sport, Tissot tries to strike a balance between traditional watchmaking values and digital usefulness
SPIRIT OF CONSERVATION
SORAL is a conservation group most famous for the activities related to its name: Save Our Rhinos Africa and India. Hublot has partnered with SORAI for four special editions now, with part of the sales benefitting the group's activities. We chat with SORAI founder, former England cricketeer Kevin Pietersen, about the challenges behind working to save animal species
FINISHING TOUCHES
We take a different approach to Lang & Heyne in this wide-ranging discussion, as befits the brand's extremely limited production, devotion to hand craftsmanship and absence of big marketing
THE CONVERSATION: TIME SHAPES UP
Rough winds do shake up watchmaking and this is when we least expect new directions. The debut of just one collection has changed the math and made many question the wisdom of banking so overwhelmingly on round watches. The editors of WOW debate the issue
BLANCPAIN VILLERET CALENDRIER CHINOIS TRADITIONNEL
Perhaps the brand most significantly and consistently associated with the Chinese calendar, we had to close out this list with Blancpain's Chinese calendar model.
STANDARD BEARER
Longines finds a way to elevate the classic round watch, with a bit of a precious twist
RULE OF THIRDS
A. Lange & Söhne celebrated 30 years of the Lange 1 in 2024. Here is a brief look back at the story of this seminal watch, with some exclusive photography of the current models
CELEBRATING MILESTONES
Franck Muller CEO Nicholas Rudaz talks up the partnership between his brand and Sincere Fine Watches
SUBTLE DISTINCTIONS
The Toric's latest iteration is a callback to the gentleman's dress watch — and the collection has never looked more dapper
WATCHING BRIEF
With up to three significant watch exhibitions coming together by happenstance here, the collecting community could scarcely have wished for better
