Manufacture visits have become an integral part of my trips to Switzerland. I customarily make three to four of them during the days following SIHH, as it was called back then, and those after the now-defunct Baselworld. For each year, the choices I make would be a good mix of brands, advertisers and non-advertisers, as well as historical and younger brands, to ensure I have what I need to produce authentic content during the rest of the year.
Zenith in Le Locle was on my list for 2020 but then the pandemic took hold of the world. My chance to try again came last year, but I was unable to line up my schedule with that of the manufacture [as noted in the introduction, we can only visit when the manufacture accepts guests, although Zenith is a special one in this regard – Ed]. Eventually, I was able to make my long-overdue visit to the brand with the star in April this year, following the conclusion of Watches and Wonders Geneva. So when I was asked by the Singapore team if I could help share a few words about the experience, I felt I had enough to put together a useful read for would-be visitors among our readers.
هذه القصة مأخوذة من طبعة Legacy 2023 من WOW Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Legacy 2023 من WOW Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
BUOYANT HEAVYWEIGHTS
The ubiquitous use of titanium and carbon fibre does not satisfy a growing number of watch lovers; the indisputable rise of quiet design vexes them. The recent release of hefty and heavy timepieces, especially in the dive watch segment, proves that some just like it big
YEN FOR PRECISION
While we typically think of watchmaking as a Swiss matter, this ignores the powerful contributions of Japanese industry and know-how. We begin this deep dive with a look at the biggest names in the game
LEGENDARY DEPTHS
From pioneering chronographs to revolutionizing dive watches, Longines has always been at the forefront of horological advancements. Explore how the Swiss brand's journey through water-resistance shaped the future of dive watches-and made a splash in the process
LEAPING AHEAD
IWC updates the perpetual calendars in its Portugieser range with four new models
HOLDING THE HIGH GROUND
Chanel's 2024 collection represents a rare moment where haute couture and haute horlogerie coexist perfectly
SARTORIAL TIMING
Parmigiani Fleurier encourages us to take a second, and perhaps third, look at the new Toric collection of watches
LEFT HAND DRIVE
The DOXA SUB 300T Aristera is a tribute to the brand's heritage in dive watches, combining the original design with a left-handed twist for 2024, offering the standout features that made DOXA renowned while breaking new ground in functionality
LIVING HISTORY
A. Lange & Söhne has spent the better part of this year celebrating the 25th anniversary of the seminal Datograph. With the Datograph Handwerkskunst, the watch is elevated to the highest level
THE PURSUIT OF PERFECTION
Since its inception, Rolex has never wavered in its pledge to create the world's finest watches for anyone, anywhere
SWEET SPOT
The Longines Legend Diver is just the right amount of watch for a contemporary sports model that could also pull dress watch duties