If you love watches then we congratulate you for being in the right time, which is actually a bit of a surprise, given what you may have heard about your chances of getting any halfway decent watch. Then again, we have spent a considerable number of pages (and issues) arguing the opposite, while obliquely illustrating our points with some choice images. Make no mistake though, the watch trade is going gangbusters and selling admirably well. Again, watches with the word smart in them aside, no watch executive would have considered, in 2013, that the watch trade would be doing better in 2023 than in 2005; well, we are concerned mainly with novelties from 2022, but you get the idea. In any case, this has the effect of complicating our annual look at watches that could be great.
Bearing the above in mind, there are a few caveats about low-flying watches that we must note. The main one is that you must not mistake a low-profile brand for one that makes relatively unknown watches that are easily available. This actually informs availability at present, as demonstrated by wait lists at brands such as Parmigiani Fleurier, Czapek & Cie, H. Moser & Cie and Gronefeld. This also extends to so-called enthusiast brands such as Kurono Tokyo, Felipe Pikullik and Baltic, where intense collector interest is filling up the order books rapidly. As a caveat within a caveat, you should also not take this to mean that the above-mentioned brands, or those like them, have no watches for you. If you look past the socalled hero models, you might find something to like there too.
هذه القصة مأخوذة من طبعة Spring 2023 من World of Watches.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Spring 2023 من World of Watches.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
BRAND ELEVATION
On the sidelines of Geneva Watch Days, Bulgari CEO JeanChristophe Babin talks about the challenges of having one brand identity across all categories, and tells us what he really thinks of watch fairs.
EVEN MORE HANDS
For the third year in a row, the collective WOW team shares the watches we ponied up for. As always, we include a couple of fantasy pieces and more than a few fails.
CONCEPTS AND CONSEQUENCES
What is the legacy of concept watches? What happens when the show is over and it is time to actually manufacture them? How do these ticking research labs translate into actual, wearable timepieces...if they ever do?
THE QUESTION OF SUCCESSION
In the watchmaking industry, a company’s longevity is oftentimes measured not in decades but in centuries. What then happens to a brand beyond its founders? We speak to three CEOs to answer this question.
LEAPS AND BOUNDS
The quest to add one day to a month every four years may seem like a mundane task in the digital age, but achieving this mechanically is anything but.
FLIP SIDE
Omega celebrates the first human flight orbit the moon with a new Speedmaster Dark Side of the Moon.
SNAPPING BACK
A powerful showcase for a one-of-a-kind constant force mechanism, the Girard Perregaux Neo Constant Escapement is now available for everyone.
GO FOR GOLD
Forty-five years after Piaget released its allgold Polo 79 luxury sports watch to critical acclaim, the maison revisits this iconic collection with a new ultra-thin movement.
CLEAR WINNER
Hublot's fourth collaboration with Takashi Murakami puts the artist's joyful flower motif at the centre of a bold new case design.
HISTORICAL TRIBUTE
Parmigiani Fleurier launches a new version of their Tonda PF Hijri Perpetual Calendar with a vivid green dial.