How Technology Helps Agri Retailers Build a Competitive Edge

Agriculture, as we all know, is crucial to our sustenance, as it forms the foundation of our lives. Today, we cannot fathom an existence without agriculture, the primary source of our food, and given the growing population, the food requirements are only increasing further.

India, a majorly agrarian economy and an emerging market, is among the top four food-producing countries in the world. However, despite over half of the country’s population being involved in agriculture, the sector was one of the slowest in technology adoption compared to others.

Today, with technology being an integral part of the agri ecosystem and agritech startups bringing innovative solutions, the agriculture sector has registered impressive growth in a short period. But for agri retailers, the scenario isn’t quite the same since they are plagued with challenges, and as is the case with most issues in the modern world, technology can be a game-changer. Here’s how.

The gap in supply chain integration