Ask older generations what they think of when you say the word perfume and it's likely they'll conjure up images of light floral bursts in dainty spritz bottles or the natural fragrance wafting from a vase of flowers on the windowsill. But that was then, and this is 2023. Now, the pursuit of 'scent wellness' has forced the perfume industry to raise its game, with consumers demanding multitasking, life-hacking products.
Fragrances are redefining aromatherapy and tearing chapters from the books of medical research. Yes, these creations smell good, but perfumers are leveraging neuroscience to push things further and claim that fragrances have an impact on mental and emotional well-being, too. A new era of medi-scents also dubbed 'functional fragrances' is upon us, and they're being touted as quick ways to biohack your brain for better mood.
SCENTS OF CHANGE
هذه القصة مأخوذة من طبعة July - August 2023 من Women's Health South Africa.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July - August 2023 من Women's Health South Africa.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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