DESIGNED TO MOVE

A signature collection updated for greater versatility fast-paced lifestyles, this is Montblanc’s Extreme 3.0

- JONATHAN HO

HERITAGE BRANDS can be appealing to high-spending young consumers but you have to work for it, especially when you’re a 116-yearold maison. Designed by artistic director Marco Tomasetta, the Extreme 3.0 collection is a revamp of Montblanc’s signature collection and resonates with Gen Zs and millennials by delivering a product that fits into their active lifestyles. Comprising 31 pieces, including a green crossbody bag, black backpack and black clutch with a modern interpretation of classic designs like textured leather, the designs found muse in the company’s groundbreaking marketing visuals from the early 20th century.

The frenetic energy of its latest collection is driven largely by Tomasetta, who previously held design roles at Louis Vuitton and most recently Givenchy as creative design director for men’s and women’s leather goods. What you see before you is “not your father’s Montblanc”. For sure, the briefcases and holdalls are still present but in their latest evolution, the Montblanc Extreme motif has been enlarged on two different scales ‒ a bigger treatment for bags and a smaller one for small accessories.