![LIFE, THE UNIVERSE AND EVERYTHING WITH PROFESSOR BRIAN COX](https://cdn.magzter.com/1534233196/1718788239/articles/dvTyH7N-w1718887997581/LIFE-THE-UNIVERSE-AND-EVERYTHING-WITH-PROFESSOR-BRIAN-COX.jpg)
IWC SCHAFFHAUSEN presented a deeply fascinating booth at this year’s Watches and Wonders Geneva. They built a large replica of the moon, under which a water feature provided the platform to showcase their novelties for the year.
Among them was the exquisite IWC Schaffhausen Portugieser Eternal Calendar, its alabaster-like dial more pronounced under the ‘glow’ of the moon. The Portugieser Eternal Calendar builds on the existing perpetual calendar design, adding a special 400-year gear that rotates once every four centuries and has three indentations that allows the calendar to skip three leap years within that time. Ceteris paribus, it will calculate the leap year correctly until, at least, the year 3999, as it has not yet been officially decided whether the year 4000 would be a leap year or not.
Meanwhile, a new reduction gear has been added between the main movement and the moon phase disc for a more accurate moon phase complication (to reflect that a full moon cycle is not exactly 30 days but 29 days, 12 hours, 44 minutes, and 2.88 seconds). Three intemediate wheels were also added to the gear train to accomodate this change, resulting in a display that will remain accurate for at least 45 million years.
When making sense of such timescales, it is therefore fitting that IWC Schaffhausen turned to the brilliant Professor Brian Cox, physicist and professor of particle physics at the School of Physics and Astronomy of the University of Manchester and author of The Quantum Universe, to provide some context when he visited the Maison at Watches and Wonders Geneva.
At the fair, Professor Cox was greeted by Chris Grainger-Herr, CEO of IWC Schaffhausen, Franziska Gsell, CMO of IWC Schaffhausen, and Christian Knoop, CDO of IWC Schaffhausen. Following Cox’s tour of the booth, he took the stage with GraingerHerr and Knoop to co-host IWC’s keynote, after which he sat down for a chat with Augustman at the IWC booth.
هذه القصة مأخوذة من طبعة June 2024 من Augustman Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2024 من Augustman Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
![FROM SELF-HELP TO SELF-DISCOVERY](https://reseuro.magzter.com/100x125/articles/17438/1738197/A0kFdS_yN1718888768421/FROM-SELFHELP-TO-SELFDISCOVERY.jpg)
FROM SELF-HELP TO SELF-DISCOVERY
There are countless ways to upping your mental game, and your breakthrough might not lie in the common methods.
![EVERY SECOND COUNTS](https://reseuro.magzter.com/100x125/articles/17438/1738197/sjy0i4goH1718888688318/EVERY-SECOND-COUNTS.jpg)
EVERY SECOND COUNTS
Crafted with direct input from Air-Glaciers helicopter pilots, the special-edition Hamilton Khaki Aviation Pilot is a celebration of Swiss precision and rescue aviation.
![URBAN ADVENTURE](https://reseuro.magzter.com/100x125/articles/17438/1738197/BwpMBqq-Y1718888570583/URBAN-ADVENTURE.jpg)
URBAN ADVENTURE
Rado equips the Captain Cook High-Tech Ceramic Skeleton with elegant PVD rose-gold detailing for a wild time in metropolitan jungles
![TRAVEL COMPANION](https://reseuro.magzter.com/100x125/articles/17438/1738197/vcUdIvpBV1718888479562/TRAVEL-COMPANION.jpg)
TRAVEL COMPANION
The Panerai Radiomir Annual Calendar achieves a ground-breaking first, with intricate time-telling elements from each month of the year, down to the very second.
![Merging Classic Cool With Cutting-Edge Innovation](https://reseuro.magzter.com/100x125/articles/17438/1738197/RxBRppCpH1718888407809/MERGING-CLASSIC-COOL-WITH-CUTTINGEDGE-INNOVATION.jpg)
Merging Classic Cool With Cutting-Edge Innovation
Inspired by its 1963 racetrack origins, the new Carrera Chronograph embodies a legacy of speed and elegance, now reimagined for the modern man.
![TWINKLE ON THE WRIST](https://reseuro.magzter.com/100x125/articles/17438/1738197/GJmHC8zRp1718888297369/TWINKLE-ON-THE-WRIST.jpg)
TWINKLE ON THE WRIST
Omega sparks joy with new Speedmaster 38mm models in both gold and steel, with diamond-embellished bezel and crown.
![ALIVE AND TICKING](https://reseuro.magzter.com/100x125/articles/17438/1738197/0hktuoQ0h1718888191946/ALIVE-AND-TICKING.jpg)
ALIVE AND TICKING
Chanel brings its founder and ateliers to life with watchmaking
![UNDERSTATED ELEGANCE](https://reseuro.magzter.com/100x125/articles/17438/1738197/G3l87lW9g1718888093370/UNDERSTATED-ELEGANCE.jpg)
UNDERSTATED ELEGANCE
Chopard harnesses the minimalist design of the sector dial to great effect
![LIFE, THE UNIVERSE AND EVERYTHING WITH PROFESSOR BRIAN COX](https://reseuro.magzter.com/100x125/articles/17438/1738197/dvTyH7N-w1718887997581/LIFE-THE-UNIVERSE-AND-EVERYTHING-WITH-PROFESSOR-BRIAN-COX.jpg)
LIFE, THE UNIVERSE AND EVERYTHING WITH PROFESSOR BRIAN COX
Augustman met Professor Brian Cox at Watches and Wonders Geneva as he presented the new IWC Schaffhausen Portugieser Eternal Calendar. Existentialist questions around time and existence followed in our exclusive interview.
![THE ART AND ARTISTRY OF PARMIGIANI FLEURIER](https://reseuro.magzter.com/100x125/articles/17438/1738197/wYxZFjysR1718887929311/THE-ART-AND-ARTISTRY-OF-PARMIGIANI-FLEURIER.jpg)
THE ART AND ARTISTRY OF PARMIGIANI FLEURIER
Founded in 1996, Parmigiani Fleurier might not have the history of some of the legacy Maisons, but it has been growing from strength to strength in recent years, and a lot of it has to do with CEO Guido Terrini and, of course, Monsieur Michel Parmigiani himself.