A LITTLE OVER twenty years ago, the conversation surrounding cars revolved speed, or more simply put, “how fast does it go?”. But the notion of performance soon began to shift as the world began to pivot towards a more sustainable future. Speed gave way for mileage, and that eventually paved the way for established motoring brands to embrace electricity as a means to power their vehicles.
The evolution of Electric Vehicles (EVs) has been swift and fast. And with every advancing technology, the interest behind EVs continue to grow. In 2011, the global EV market was made up of 55,000 vehicles, but in just a decade, the segment has grown to 7 million. According to the IEA (International Energy Agency), the global electric car stock is slated to expand to almost 350 million vehicles by 2030.
In Malaysia, EV adoption is growing at a steady pace and no doubt the market will continue to expand, especially with brands like Mercedes-Benz, who are doing their part to drive the segment forward. This explains why we find ourselves in a Mercedes EQC, fast on our way to Mercedes-Benz Malaysia’s assembly plant in Pekan, Pahang to witness the roll-out of the flagship electric sedan, the EQS.
PAVING THE WAY FORWARD FOR ELECTRIC MOBILITY
Years ago, it was unfathomable to cover a distance between Kuala Lumpur and Pekan in an electric vehicle. But vehicles like the EQC has made that challenge a possibility with an impressive range of 437km on a single charge. However our electric-powered road trip is not a coincidence, because it’s part of Mercedes-Benz Malaysia’s program to celebrate the roll-out of the brand’s first locally-assembled EQS.
هذه القصة مأخوذة من طبعة March 2023 من Augustman Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 2023 من Augustman Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
FACING THE PROBLEM, APPLYING THE SOLUTION
British skincare brand Facetheory has landed in Sephora Malaysia.
A STEP CLOSER TO PARIS
Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare
The Rearing Horse meets the Celestial Dragon
Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme
The Story Of Luxury
KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
Perfectly timed slam dunk
Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.
SOMEWHERE OVER THE RAINBOW
Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.
SANTOS DE CARTIER: A NEW ERA
ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.
A LEGACY IN TIME
This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.
REACHING FOR THE STARS
A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.