Applied Art Forms was started during the pandemic. Looking back, did you imagine the brand being where it is today?
I think when you start a fashion label, you don’t really know what’s going to happen because it’s an extremely tough business. When it comes to becoming a successful business, it becomes an exercise of marketing and brand awareness — and that’s something which in this day and age of the world is extremely saturated by millions of people trying to sell you something every day on social media. That’s a challenge. I certainly had aspirations for it to be sold in places like Dover Street Market, but you can never really predict if it can happen.
What is the collective creative process like for you and your team when designing a collection?
هذه القصة مأخوذة من طبعة April 2024 من Augustman Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة April 2024 من Augustman Malaysia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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