Don't change the channel
Brunch|August 10, 2024
In the world of YouTube creators, magic pays the bills, gaming is a full time job, dance crews hit it big. See how doing what you love is finally paying off
Karishma Kuenzang
Don't change the channel

A mindreader, a gamer and a dance crew walk into the YouTube Fanfest... There's no punchline. Just a look at a new generation of content creators. It's no longer unfamiliar territory. They're not afraid of cameras. They know a troll from a bully. They're hustling hard. They're also just human, sharing moments of self-doubt, apologising for missteps and struggling to explain their jobs to their parents. This is creator life in 2024.

Payal Dhare (@PayalGamingg)
Gaming content creator

Like everyone else, Dhare, 23, played PUBG Mobile (now BGMI) in Rungta College Bhilai in Chhindwara, Madhya Pradesh. "I was not into sports. But gaming was interesting," she says. She set up a YouTube channel in 2019.

Dhare was merely putting a part of her life online. But viewers seemed to like her gameplay hacks and the easy-going vibe that made gaming seem like anyone could do it. They cheered her on, now forming a subscriber base of 4 million.

Fans watch and rewatch her videos for walkthroughs, interactive live streams, reactions to industry developments, and memes. She won first place at the Streamer Quest Battle in 2022, taking home 5 lakh, and money streams in from other wins, ad revenue, and collabs with gaming brands.

Dhare's parents were initially sceptical about what their BCom++ graduate daughter wanted to do for a living. Her father came around first. "He convinced my mother. And now that they can see that I earn by making gaming content, it's all good," says Dhare. She bought them a car last year.

هذه القصة مأخوذة من طبعة August 10, 2024 من Brunch.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة August 10, 2024 من Brunch.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من BRUNCH مشاهدة الكل
Man of the moments
Brunch

Man of the moments

Sunil Chhetri has retired from football, but he's not done yet. The 40-year-old legend talks about the moments that defined his careerand why his biggest achievement is off the field

time-read
4 mins  |
December 21, 2024
Sonal Kaushal
Brunch

Sonal Kaushal

Voice artist, YouTuber, content creator, @The_Motormouth

time-read
1 min  |
December 21, 2024
Raising the nepo rate
Brunch

Raising the nepo rate

Who said privilege was a bad thing? These 10 celeb kids are clapping back at their family legacies and forging ahead on their own

time-read
2 mins  |
December 21, 2024
It's rally been a treat
Brunch

It's rally been a treat

For car lovers, the 1000 Miglia Experience UAE is an opportunity to see - and talk about - rare, timeless cars in all their glory

time-read
2 mins  |
December 21, 2024
Mess around and find out
Brunch

Mess around and find out

Live while you're young. It's the time to make mistakes, experiment with jobs and relationships, and flirt with new cities

time-read
2 mins  |
December 21, 2024
Rewind, reheat, taste, repeat
Brunch

Rewind, reheat, taste, repeat

For anyone tracking the food scene, 2024 has been a year of spectacular highs. See which chefs, restaurants and trends made the cut and will shape the year to come

time-read
3 mins  |
December 21, 2024
Thinking on their feet
Brunch

Thinking on their feet

Viral moves, hook steps, even fakers. Insta has changed how dance evolves. See how creators stay on their toes

time-read
3 mins  |
December 21, 2024
Try these new party tricks
Brunch

Try these new party tricks

The good news: This season's fashion staples can create a party look, a holiday fit and a wedding look too. There is no bad news

time-read
2 mins  |
December 21, 2024
Make every second count
Brunch

Make every second count

History rarely celebrates the runner-up. But we should. It's where the tales of grit and comebacks lie

time-read
2 mins  |
December 21, 2024
Pragya Kapoor
Brunch

Pragya Kapoor

Film producer, @PragyaKapoor_

time-read
1 min  |
December 14, 2024