There used to be a time when they were called hand-me-downs, when people were too embarrassed to admit they wore them, and when they would give them away secretly. Now, they are called pre-loved and are celebrated. People wait for thrift-store pop-ups, raid the shelf for their size, and gleefully browse the other shelves too. They are happy to buy lehengas someone wore to one wedding season, and boho dresses from an influencer's photo shoot in Greece. They know what sole damage, label-intact and nearly new mean. Some are even setting up thrifting circles among same-sized family and friends.
Even Pernia Qureshi is on the scene, with her venture, Saritoria.
A stylist, fashion icon and serial entrepreneur, Qureshi co-founded the online marketplace in 2021 with Shehlina Soomro, a London-based investment banker and hedge fund manager. Here, people sell pre-loved designer outfits.
Qureshi is neither the first person to see the value in pre-owned clothes, nor the only one on the scene. But she epitomises all the entrepreneurs pushing for a circular economy as Earth's delicate balance comes apart at the seams.
A stitch in time
None of the thrifting battle cries are untrue. When people buy pre-loved outfits, they do help save the world because the fashion industry is one of the most polluting. Every new garment that arrives in a store has already stressed limited water resources, will perhaps affect soil fertility, and may end up in a landfill. When people buy, wear and then chuck a garment, they add to that stress.
هذه القصة مأخوذة من طبعة February 25, 2023 من Brunch.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 25, 2023 من Brunch.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Rohit Chawla
Photographer, artist, @RohitChawlaPhotography_
Congratulations, it's a goal
Lakeside vows, pastel palettes, bayous, backyards and boats. These celeb weddings are what modern fairytales are made of
Rail against the machine
Valay Shende's Virar Fast depicts more than Mumbai's constant state of rush. Despite the struggle, there's empathy too
No need for soirée excuses
Not all party guests are created equal. Make sure you have an escape plan, in case you're stuck with someone dull
100 years, one epic dinner
How did the Hindustan Times celebrate its centenary in Delhi? With a lavish, ambitious dinner served by a top chef, in a magical garden. It can never be done again
Sauce and sorcery
Video projections on your plate, holograms dancing at the table, customised tunes with every course. Tech's coming to dinner. Will you reorder or reboot?
Who hates the haters now?
Online trolls used to terrify influencers. Now, hate is hardly a surprise. It's a sign of engagement, real viewers; a chance to clap back and wield power. Take a look
Are you earring this?
Don't put the heavy jewellery back in storage after the festivities. Stylists offer tips on how to wear them all year and still look chic
Clash of clans: Festive edit
Set boundaries, ask your own questions, prep for the prying moments. Here's how to survive the family gathering without going nuts
Krutika
Content creator, @TheMermaidScales