Aiming For Zero
Man's World|January 2023
Zero Waste is the buzzword everywhere today, and people from all walks of life are trying to be a part of it. Blame it on social media to make sustainability look cool, but conscious spending of environmental resources is the need of the hour. We talk to a few people who are already a part of this journey
Ananya Swaroop
Aiming For Zero

"Think of an elaborate scene from a series like Game of Thrones - the production would have invested in elaborate dresses for the characters, infinite props, all sorts of makeup products, and other on-screen items but additionally off-screen they would have procured n number of batteries, chemicals, zip ties, ropes, and what not to showcase their vision. Plus, there are endless plastic water bottles, food leftovers, single-use toiletries, and other essentials the crew uses during this time. Alas, once the filming is done, all of it just reaches landfills and the chemical waste is often disposed of carelessly in water," exclaims Pragya Kapoor, the co-founder of Guy In The Sky Pictures production house.

According to the Ministry of Housing and Urban Affairs, Government of India, urban India produces about 42.0 million tons of municipal solid waste annually, i.e. 1.15 lakh metric tons per day (TPD), out of which 83,378 TPD is generated in 423 Class-l cities. Waste generated in 423 Class-l cities works out to 72.5 per cent of the total waste generated each day. These alarming statistics are reason enough for us to become environment-conscious. Fortunately, some Zero Waste Advocates have taken it upon themselves to bring in the change.

Kapoor is doing her bit on the sets of her films. Back in 2021, Chandigarh Kare Aashiqui created quite the buzz. The Ayushmann Khurrana starrer tackled a sensitive topic but it was also a conversation starter when it came to dealing with environment-related problems. It was shot at a zero-waste film set - a first of its kind in Bollywood. The idea came to her when her team was shooting for Kedarnath in 2018. "We ended up wasting a lot of water by the end of that shoot and that disheartened me. I just knew then that I had to experiment with green filming and I am glad we did."

هذه القصة مأخوذة من طبعة January 2023 من Man's World.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 2023 من Man's World.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من MAN'S WORLD مشاهدة الكل
Rekha At 70 The Enduring Mystique
Man's World

Rekha At 70 The Enduring Mystique

More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career

time-read
7 mins  |
October 2024
iPhone Fatigue
Man's World

iPhone Fatigue

Do we really need an annual Apple flagship release?

time-read
5 mins  |
October 2024
Men's Guide To Combat Premature Hair Loss
Man's World

Men's Guide To Combat Premature Hair Loss

Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of

time-read
5 mins  |
October 2024
SMRITI MANDHANA MAKES CRICKET LOOK EASY
Man's World

SMRITI MANDHANA MAKES CRICKET LOOK EASY

In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket

time-read
6 mins  |
October 2024
Pritam Hitting The High Note
Man's World

Pritam Hitting The High Note

A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time

time-read
10 mins  |
October 2024
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
Man's World

JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE

In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.

time-read
5 mins  |
October 2024
SHAFALI VERMA IN A LEAGUE OF HER OWN
Man's World

SHAFALI VERMA IN A LEAGUE OF HER OWN

In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more

time-read
6 mins  |
October 2024
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Man's World

Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition

Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability

time-read
2 mins  |
October 2024
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Man's World

WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS

Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them

time-read
7 mins  |
October 2024
Denim The Timeless Trendsetter
Man's World

Denim The Timeless Trendsetter

Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless

time-read
6 mins  |
October 2024