Aiming For Zero
Man's World|January 2023
Zero Waste is the buzzword everywhere today, and people from all walks of life are trying to be a part of it. Blame it on social media to make sustainability look cool, but conscious spending of environmental resources is the need of the hour. We talk to a few people who are already a part of this journey
Ananya Swaroop
Aiming For Zero

"Think of an elaborate scene from a series like Game of Thrones - the production would have invested in elaborate dresses for the characters, infinite props, all sorts of makeup products, and other on-screen items but additionally off-screen they would have procured n number of batteries, chemicals, zip ties, ropes, and what not to showcase their vision. Plus, there are endless plastic water bottles, food leftovers, single-use toiletries, and other essentials the crew uses during this time. Alas, once the filming is done, all of it just reaches landfills and the chemical waste is often disposed of carelessly in water," exclaims Pragya Kapoor, the co-founder of Guy In The Sky Pictures production house.

According to the Ministry of Housing and Urban Affairs, Government of India, urban India produces about 42.0 million tons of municipal solid waste annually, i.e. 1.15 lakh metric tons per day (TPD), out of which 83,378 TPD is generated in 423 Class-l cities. Waste generated in 423 Class-l cities works out to 72.5 per cent of the total waste generated each day. These alarming statistics are reason enough for us to become environment-conscious. Fortunately, some Zero Waste Advocates have taken it upon themselves to bring in the change.

Kapoor is doing her bit on the sets of her films. Back in 2021, Chandigarh Kare Aashiqui created quite the buzz. The Ayushmann Khurrana starrer tackled a sensitive topic but it was also a conversation starter when it came to dealing with environment-related problems. It was shot at a zero-waste film set - a first of its kind in Bollywood. The idea came to her when her team was shooting for Kedarnath in 2018. "We ended up wasting a lot of water by the end of that shoot and that disheartened me. I just knew then that I had to experiment with green filming and I am glad we did."

هذه القصة مأخوذة من طبعة January 2023 من Man's World.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 2023 من Man's World.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من MAN'S WORLD مشاهدة الكل
The Winter Wishlist
Man's World

The Winter Wishlist

Intense, comforting, and with rich notes, here are winter fragrances that should be on your list for the coming season

time-read
2 mins  |
November 2024
WEDDING GROOMING ESSENTIALS DERMAT EDITION
Man's World

WEDDING GROOMING ESSENTIALS DERMAT EDITION

7 leading and board-certified dermatologists tell us the most sought-after products they think men must keep handy this wedding season

time-read
3 mins  |
November 2024
Grooming
Man's World

Grooming

Here's a six-week calendar leading to the D-Day to sort out your grooming dos and don'ts

time-read
5 mins  |
November 2024
FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER
Man's World

FRÉDÉRIQUE CONSTANT'S INDIA TAKEOVER

13-year brand veteran William Besse talks business strategy, India-based insights and more

time-read
4 mins  |
November 2024
LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS
Man's World

LONGINES GOES FOR GOLD WITH A DUO OF SPIRIT FLYBACK EDITIONS

The brand celebrates the 99th anniversary of its iconic aviation-focused complication in style

time-read
1 min  |
November 2024
Are The Men Of Cricket Losing The Off-field Glam Game?
Man's World

Are The Men Of Cricket Losing The Off-field Glam Game?

At atime when the confluence of sports and fashion is at its peak, one can't help but wonder why the world's second-most popular sport hasn't yet boarded this train

time-read
4 mins  |
November 2024
Christian Louboutin's Great Indian Love Affair
Man's World

Christian Louboutin's Great Indian Love Affair

The world's best-known footwear designer's recent capsule collection The Diwali Edit is testimony to it

time-read
4 mins  |
November 2024
Distance Makes The Heart Grow Fonder
Man's World

Distance Makes The Heart Grow Fonder

Dont Believe Anyone When They Say Long Distance Relationships Dont Work

time-read
5 mins  |
November 2024
The travesty of a personal heartbreak
Man's World

The travesty of a personal heartbreak

From crying to coming to terms with heartbreak, we've all been there

time-read
4 mins  |
November 2024
Royal Enfield Goes Electric
Man's World

Royal Enfield Goes Electric

Airdropped, eco-conscious at heart-Royal Enfield's C6 is more than just a quiet whisper in India's struggling electric two-wheeler landscape

time-read
2 mins  |
November 2024