Matthias Breschan took over as Longines CEO in July 2020, in the middle of the raging pandemic. While others would have thought of it as a bad start, the watch industry veteran calls the timing 'perfect'. The month after he came on board, the company achieved record sales despite most of its stores being shut around the world. "It shows the strength of the brand," says Breschan, who worked with marques such as Rado and Hamilton previously, besides sitting on the Extended Group Management Board at the Swatch group. He spoke to MW in an exclusive interview at the company headquarters in Saint-Imier, Switzerland. Excerpts:
Can you take us through the two key Longines launches for 2023, the Majetek and the Flyback?
What makes us so different from all the other brands in our price segment is our very rich heritage and history. After Breguet, Longines has the finest, nicest and best history and heritage of all the Swiss watch brands. It is important to highlight this to the public because many people don't know about it. We launched Spirit Zulu Time last year to tell the world that it was Longines that invented the GMT movement. We launched Ultra-Chron to talk about Longines' work in developing high frequency technology in timekeeping. We were the brand that, in 1914, enabled the accurate measurement of sports timing to 1/10th of a second and 1/100th of a second in 2016. This was why Longines was solicited for sport events around the world for a long time.
هذه القصة مأخوذة من طبعة June 2023 من Man's World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2023 من Man's World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Rekha At 70 The Enduring Mystique
More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career
iPhone Fatigue
Do we really need an annual Apple flagship release?
Men's Guide To Combat Premature Hair Loss
Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of
SMRITI MANDHANA MAKES CRICKET LOOK EASY
In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket
Pritam Hitting The High Note
A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.
SHAFALI VERMA IN A LEAGUE OF HER OWN
In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them
Denim The Timeless Trendsetter
Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless