Beyond the timeless aesthetics and rich legacy of Cartier timepieces, there is the maison's commanding 355,000sqft manufacture in La B Chaux-de-Fonds in the canton of Neuchâtel, Switzerland, where new classic timepieces are created and assembled. The meeting point of modernity and watchmaking tradition, the Cartier Manufacture is one of the country's largest fully integrated watch production facilities, which we were privileged to visit earlier this April with Anne-Karelle Hocq, who is Cartier Horlogerie's head of Transformation and Communication.
During the tour, Hocq explained briefly the five steps in creating a Cartier watch. The design or development phase begins with sketches, which lead to mock-ups and prototypes. Then comes conception, where the technical aspect of the watch is worked on, followed by industrialisation. "This is where we look into the manufacturing of each component and creating of the tools needed to make them, as well as the assembly of the watch," she added.
Next is the actual watch production, then a final inspection is done on the completed timepieces before they're sent to various retail boutiques. Customer service is the another step. "Cartier watches can be serviced for life. While simpler repairs are done at the boutique, we do more complex work here like making parts for older models that aren't available anymore. This can be special at times because we've received Cartier watches from as far back as the 19th century, so it's like having a piece of history come to us," Hocq elaborated.
هذه القصة مأخوذة من طبعة December 2022 من Prestige Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 2022 من Prestige Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Sailing Into A Dream
Scenes from the fantasy feature Game of Thrones come to life in the otherworldly landscapes of the Arctic Circle.
Here Come The Sun Seats
Italian furniture has long held the crown for blending luxurious, sophisticated design with impeccable craftsmanship.
ABSOLUMENT FAB
France's premier fair for fine-art and antiques returns for its third edition inside its new home in the Grand Palais.
Through the Director's Lens
Filmmaker JIA ZHANGKE and his protégé RAFAEL MANUEL share their perspectives on life, cinema and their current projects.
THE CUTTING EDGE
Having long played quiet supporting roles in the gem industry, gem cutters are finally having their day in the sun. Four acclaimed independent master gem cutters share more about their love of the craft and the creation of their best pieces.
Spheres of Power
Following up on the gold- and titanium-focused Tiffany Titan by Pharrell Williams launch collection, the superstar now turns to pearls for a softer, but no less striking, second act.
Horological Masterpieces Reimagined
Beyond the wrist, these timekeepers transcend all traditional boundaries.
WILD IMAGINATION
Cartier's latest category-spanning Panthère de Cartier novelties showcase the endless ways in which the panther continues to inspire.
READY FOR ACTION
The latest watch to come from the celebrated Richard Mille and McLaren partnership looks set to be another trailblazing timepiece.
THE RIGHT ANGLES
Twenty-five years after the launch of its last new collection, Twenty-4, Patek Philippe introduces the Cubitus range.