![The Family Rose](https://cdn.magzter.com/1337346145/1717741705/articles/ztmAXN7WG1717751209592/THE-FAMILY-ROSE.jpg)
The beard barely masks the youth of the presenter of Henry Jacques' latest drop of rare perfumes at The Singapore Edition hotel, yet he speaks about the haute parfumerie's Rose de Mai collection with the confidence of one fluent in the language of fragrances. He is, 1 learn later, the youngest son of Henry Jacques CEO Anne-Lise Cremona and a scion of a family with near 50 years of perfume-making history. The HJ Rose de Mai launch is an important one, marking the debut of Collection de l'Atelier, a limited-edition trio of fragrances made from the flowers grown on the maison's own farm in the south of France.
Antonin's presence marks the participation of yet another Cremona son in the family business. He follows in the footsteps of his brother, Sacha, and his mother, both of whom are at the launch, not to mention his mother's cousins - Alexandre and Amanda Mille - the children of watchmaker Richard Mille who are taking the helm of the brand. Anne-Lise had saved Henry Jacques, the bespoke parfumerie her parents had built, from ruin when she took the reins in 2011.
Having moved to Paris in her 20s and established a career in major perfume groups, Cremona was able to introduce commercial considerations into a boutique business model. Her vision for Henry Jacques was extremely clear, she emphasises: It had to grow beyond producing bespoke perfume for an elite clientele, which was too limiting and unstable, yet remain uber luxurious and rare.
This means controlling the quality, production and distribution of its creations.
Today, Henry Jacques fragrances are only available in its boutiques in London - it first opened at Harrods' Salon de Parfums in 2014 - Singapore, Kuala Lumpur, Hong Kong, Tokyo, Doha, Dubai, Paris and Beverly Hills.
The shops are specially designed to resemble sumptuous living rooms.
هذه القصة مأخوذة من طبعة June 2024 من Prestige Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 2024 من Prestige Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
![In The Know](https://reseuro.magzter.com/100x125/articles/812/1725327/AGhzki4b31717747419645/crp_IN-THE-KNOW.jpg)
In The Know
Fashion designer SHANNON LEE's Shirt Number White flies under the radar, just where he likes it ... for now Words:
![Turn Of Thai Rice](https://reseuro.magzter.com/100x125/articles/812/1725327/aAWPmpRj_1717747050833/crp_TURN-OF-THAI-RICE.jpg)
Turn Of Thai Rice
Rare Okinawan spirit awamori captures a slice of the Japanese island's soul.
![Art For Heart Sake](https://reseuro.magzter.com/100x125/articles/812/1725327/QaO9hpMB_1717747520139/crp_ART-FOR-HEART-SAKE.jpg)
Art For Heart Sake
Ceramicist JEANETTE ADRIENNE WEE moulds a future in pottery art.
![Empire State Of Mind](https://reseuro.magzter.com/100x125/articles/812/1725327/TtKRvIUNv1717751374750/crp_EMPIRE-STATE-OF-MIND.jpg)
Empire State Of Mind
Harry Winston's New York Collection is a love letter to the city that never sleeps. The jeweller's latest high-jewellery collection explores NYC's landmarks and symbols through several chapters.
![Guarding A Grand Heritage](https://reseuro.magzter.com/100x125/articles/812/1725327/4upw8BFQm1717751674890/crp_GUARDING-A-GRAND-HERITAGE.jpg)
Guarding A Grand Heritage
In an exclusive interview with Prestige, fourthgeneration Patek Philippe chief THIERRY STERN discusses meaningful innovations, business continuity and what surfing's got to do with it.
![Layers Of Meaning](https://reseuro.magzter.com/100x125/articles/812/1725327/Cv83wuH9E1717746519888/crp_LAYERS-OF-MEANING.jpg)
Layers Of Meaning
Louis Vuitton’s Les Parfums Purs, a collection of single notefocused perfumes, allows you to be your own master perfumer.
![His Time To Shine](https://reseuro.magzter.com/100x125/articles/812/1725327/a6IaOvXQg1717752553168/crp_HIS-TIME-TO-SHINE.jpg)
His Time To Shine
2024 is the year men’s jewellery is shown off for what it ought to be bold, brilliant and tastefully transgressive.
![Watches And Wonders 2024: A Show Of Range](https://reseuro.magzter.com/100x125/articles/812/1725327/CWWnGysaN1717751922064/crp_WATCHES-AND-WONDERS-2024-A-SHOW-OF-RANGE.jpg)
Watches And Wonders 2024: A Show Of Range
In the second instalment of our report on Watches and Wonders the horological trade fair took place in Geneva in April we highlight standout new releases from 10 brands, ranging from stealthy tool watches to statement pieces you couldn't miss, even if you tried.
![Raise A Glass To China](https://reseuro.magzter.com/100x125/articles/812/1725327/XZnXfNOLr1717753760090/crp_RAISE-A-GLASS-TO-CHINA.jpg)
Raise A Glass To China
At the inaugural Wynn Signature Chinese Wine Awards, three experts tell Prestige why you should consider picking up a bottle for your next dinner party or date night.
![TOAST TO LOCAL SPIRITS](https://reseuro.magzter.com/100x125/articles/812/1725327/VrmK46Ize1717753616620/TOAST-TO-LOCAL-SPIRITS.jpg)
TOAST TO LOCAL SPIRITS
A growing class of \"Made in Singapore\" liquors give drinkers a taste of home.