A NATURAL SYNERGY
Robb Report Singapore|October 2023
Tumi's Adam Hershman on the mutually respectful relationship between the brand and its fans in Malaysia and Singapore, and what he loves about South Korea.
Eugene Phua
A NATURAL SYNERGY

NOW THAT BUSINESS trips, family vacations and spur-of-the-moment getaways are back in full swing, Tumi—purveyor of luxury travel bags and products since 1975—is likewise capturing the zeitgeist by giving fans (both newfound and long-standing) the chance to get up close and personal with its Autumn 2023 collection. Recently, Robb Report visited its Essentially Beautiful pop-up experience at Lotte World Mall in Seoul, where the latest products in Tumi’s popular 19 Degree and Tegra-Lite collections were on display, as was a mini exhibit inspired by a football locker room featuring signed goods and collectibles by Son Heung-min. The multiple Asian Footballer Of The Year winner and Tumi Crew member also visited the pop-up, much to the delight of the gathering masses. An exclusive, multi-perspective sculpture by American artist Michael Murphy, entitled The Tumi Hypercraft Sculpture, rounded off the immersive activities and displays at the pop-up.

هذه القصة مأخوذة من طبعة October 2023 من Robb Report Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة October 2023 من Robb Report Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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