AS MODERN DIGITAL cameras put ever more megapixels and endless features into the hands of the everyday shooter, what does Leica—one of the most revered names in photography— come out with for its latest release?
A film camera. You read that right. And not even a new film camera, but a reissue of a shooter from 1984, the M6. There’s no screen to review your photos, no button to upload your selfie over Wi-Fi, and— perhaps you should sit down for this— it’s manual focus. Has the company gone verruckt?
Not at all, insists Stefan Daniel, executive vice president of technology and operations at Leica. “The prices for the M6 on the secondhand market have been rising constantly,” he says, “and the majority of people who want it are younger.” A new generation is embracing analogue photography, along with vinyl records, and Leica has been preparing for this moment.
“We never stopped making film cameras,” says Andrea Pacella, director of global marketing and communication at Leica, “even when sales of film were zero and we were only selling one camera per day worldwide. Any other company would have stopped.” And now that there’s a bull market, reissuing the M6 was a natural choice. During its initial 18-year run, nearly 175,000 units sold, making it one of the company’s most popular models.
Why is the M6 so in demand? Leica believes it’s the simplicity. “It has nothing too much and nothing too less,” says Daniel. “Just what you need to make great photographs. Nothing else. It gave rebirth to rangefinder photography.”
هذه القصة مأخوذة من طبعة May 2023 من Robb Report Singapore.
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هذه القصة مأخوذة من طبعة May 2023 من Robb Report Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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Best of the Best - Travel
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Home
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Best of the Best - Technology
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Style
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Jewellery
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