The Art Of Evolution

Franck Muller transforms an icon with the new Long Island Evolution.

FOR AFFLUENT HOLIDAYMAKERS, Long Island evokes relaxed strolls down New York’s most picturesque beaches and towns. Yet, in the world of high-end watchmaking, the moniker instantly brings to mind one of Franck Muller’s most esteemed collections, a cornerstone of the brand since 2000.

Though the watch shares its name with the southeastern New York city, its essence and inspirations hark back to a different time and place—to Paris in the 1920s, when the Art Deco movement was flourishing. Characterised by rich colours, bold geometry and decadent detail work, Art Deco designs informed the original Long Island watches in both form and spirit.

However, like all of Franck Muller’s watches, nothing is as they seem. The same goes for the Long Island. For instance, its ostensibly rectangular case reveals nuanced contours upon closer inspection. Its name, synonymous with leisurely luxury, masks an inherent progressive dynamism, a hallmark of the new Long Island Evolution series.

The Elements of Change

The Long Island Evolution collection debuts with three models that are exclusive to the Asia Pacific region: Long Island Evolution 7 Days Power Reserve, Long Island Evolution Master Jumper and Long Island Evolution Giga Tourbillon, with each advancing the conversation on contemporary horology.