When you're from a place like Hong Kong that's known for its nightlife and events, deciding to create unique experiences that satiate the palates of the most seasoned partygoers is a big undertaking-and Hugo Belloy and Alexis Offe have made a successful career out of it.
Surprise Surprise is an invite-only party planning concept and their events have one common denominator: each is a total surprise to guests-from the theme to the location and performances-until the day of the event. "[The goal is to] give our audience butterflies without revealing the essence of the event," says Belloy, who is Surprise Surprise's founder and creative director. "The imaginary narrative that guests create [in the lead-up to the event] has become our signature."
Ahead of each event, guests eagerly await an announcement on the brand's Instagram page. Teasers are carefully drip-fed: first, a save-thedate post, then an abstract narrative, followed by mood boards with outfit, make-up and accessory inspirationall expertly curated, without giving away too much.
Guests are then required to apply for a ticket through an online questionnaire, and are carefully vetted by Surprise Surprise's team. "We only include guests who share our values and are willing to put in the effort and energy required to join Surprise Surprise," says Offe, who leads event operations.
هذه القصة مأخوذة من طبعة August 2023 من Tatler Hong Kong.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2023 من Tatler Hong Kong.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
THE LAST WORD
Every issue, we ask our cover star a round of quickfire questions that give us a little more insight into their personalities. This month: Gulf Kanawut lays it bare
WOMEN AT THE WICKET
Asia's women's cricket teams from outside the Indian subcontinent have been rapidly rising up through the ranks, creating opportunities, breaking barriers and changing the game as they go
TIME TURNER
A 2024 Turner Prize nominee, British Filipino artist Pio Abad talks to Tatler about carrying on family legacy, unearthing historical connections and why the Philippines is always at the core of his work
ROYAL RICHES
Ahead of the opening of Prince and the Peacock, Black Sheep Restaurants' latest establishment, Tatler joins the hospitality group on a culinary pilgrimage to India
MAKING HER POINT
Foil fencer Daphne Chan is happy to see the rising interest in her sport since Cheung Ka-long's historic win, and is headed to the Games with impressive wins behind her. But she's not allowing the pressure to get to her, and is most excited about who she might meet in Paris
IN IT TO WIN IT
Hong Kong freestyle swimmer Ian Ho, whose Instagram handle @Amphlb_ian playfully alludes to his aquatic prowess, competed at the 2020 Summer Olympics in Tokyo and won silver in the men's 50 metres freestyle at the 2023 Asian Games in Hangzhou. This month, he will represent Hong Kong at the Paris Olympics. He talks to Tatler about making Hong Kong proud, life as a student and professional athlete-and why relaxing is the way forward
UNFINISHED BUSINESS
Two-time Olympic swimmer Camille Cheng thought Tokyo 2020 would be her last Games, but competing in Paris was too big a draw for the French Chinese athlete
INTRIGUE AND INTRICACIES
Parisian artist Ugo Gattoni takes us through his elaborately designed poster for the Olympics and Paralympics in his home city this month
Crafting a New Legacy
Nicholas Lieou, creative director of high jewellery at Chow Tai Fook Jewellery Group, is reimagining jewellery, as the brand celebrates its 95th anniversary
A Lasting Legacy
Tatler explores Cartier's latest Watches and Wonders novelties with the maison's image, style and heritage director, who explains how the luxury house continues to create designs that are relevant today, yet rooted in legacy