People Skills

Jack Leung, founder of All-Star recruitment agency, on how brand building can pave the way for sustainable business growth

People matter just as much as profit and growing a brand is just as important as business growth at AllStar Agency, a recruitment firm founded by Jack Leung. Leung believes in building a strong brand image to pave the way for business success, both to attract new clients and to be seen as an employer that talented individuals would want to work for.

“Personal branding is something that I believe is immensely important to the success of a company. When you build a business, you need to understand your core identity in order to set yourself apart from the rest,” says Leung. “We aren’t just known for recruitment. We have to ask ourselves what makes us unique and unlike anyone else.”

All-Star uses social media to recruit talent throughout Hong Kong’s banking and financial industries, but also to form its identity. “We champion creative expression on social media. This is how the public—whether it is our clients, candidates or potential new joiners—perceive us. It is our energy,” says Leung.