If you travelled back to 2014 and asked economics student Timothy Ng for his Instagram handle, he’d politely decline, stating he had zero interest in social media.
Imagine the sheer disbelief Ng would have felt if he had known that less than a decade later, he’d be overseeing a platform connecting thousands of influencers with worldwide brands.
Ng, a Tatler Gen.T 2023 honouree, is the CEO and co-founder of Spread-It, the largest micro-influencer and KOL agency in Hong Kong, mainland China and Thailand. Influencers with as few as 1,000 followers can hop on Spread-It’s app and shop for brands to work with—and vice versa. The huge, authentic engagement these smaller accounts generate, compared to big social players, has given Ng’s influencer pool the bang-for-buck that marketers crave.
هذه القصة مأخوذة من طبعة September 2023 من Tatler Hong Kong.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 2023 من Tatler Hong Kong.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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