Giden Lim
Tatler Malaysia|April 2024
Giden Lim, of BloomThis, discusses how the company is reshaping the florist and gifting industry by leveraging technology
 Chong Jinn Xiung
Giden Lim

When Giden Lim and his wife Penny Choo founded Bloom This in 2015, they were met with scepticism from industry veterans who questioned the motivations of two young entrepreneurs entering such a traditional space.

Nevertheless, Lim and Choo were driven by a vision to revolutionise the industry. They aimed to incorporate technology to streamline processes, improve customer communication, and enhance the overall online purchasing experience.

Additionally, Bloom This has taken an omnichannel approach by expanding its brand presence from the digital realm to the physical one by establishing three brick-and mortar stores in the Klang Valley.

هذه القصة مأخوذة من طبعة April 2024 من Tatler Malaysia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة April 2024 من Tatler Malaysia.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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