Beyond Timekeeping
Tatler Singapore|February 2024
Sustainability has been a part of Rolex's constitution well before the term became fashionable, but now the Swiss watchmaker is taking more proactive steps towards sustainable development
Aaron De Silva
Beyond Timekeeping

By all counts, Rolex is a behemoth. Long-term vision is at the heart of the Rolex philosophy and the company's various activities. Its core values a passion for quality, a taste for innovation, and a quest for excellence - are based upon concepts of longevity that define its mission across all its activities.

It has always been the company's mission to manufacture watches that support human achievement. These achievements now incorporate sustainable development to meet the needs of the present without compromising the ability of future generations to meet theirs. Every day, Rolex takes action to contribute to this crucial collective effort.

Long before sustainability entered the public consciousness, or became a buzzword, creating durable products was already part of the Rolex playbook. Its watches, as we know, are built to last, and with proper care and maintenance, can be passed down the generations to live several lives.

On the secondary market, Rolex watches are still as sought after. Recognising this, the brand launched its Rolex Certified PreOwned programme in 2022, giving customers the chance to pick up second-hand models from an official retailer, with the assurance that the pieces are legitimate. These watches benefit from all the quality criteria and standards that characterise Rolex products and come with an international two-year warranty when they are resold within the official distribution network.

But sustainability has facets beyond longevity or circularity. To that end, the Swiss manufacture drew up a laundry list of areas that needed improvement on the sustainability front, covering both internal and external aspects of the business.

هذه القصة مأخوذة من طبعة February 2024 من Tatler Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة February 2024 من Tatler Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من TATLER SINGAPORE مشاهدة الكل
Old-World CHARM
Tatler Singapore

Old-World CHARM

Professional photographer and content creator Zipeng Lee takes off to Switzerland to experience some of the country’s most storied heritage hotels

time-read
4 mins  |
October 2024
THE World ACCORDING TO Redzepi
Tatler Singapore

THE World ACCORDING TO Redzepi

Renowned Noma chef René Redzepi and executive producer Matt Goulding unpack Apple TV's new eight-part docuseries, Omnivore, and its exploration of humanity through food

time-read
5 mins  |
October 2024
COURAGE OF CONVICTION
Tatler Singapore

COURAGE OF CONVICTION

Tatler speaks to Bing Chen, Prabal Gurung and Kevin Lin to discuss how their non-profit Gold House is changing the future of the Asian diaspora

time-read
8 mins  |
October 2024
INDUSTRIALI
Tatler Singapore

INDUSTRIALI

Exploring the important sustainability efforts taking place beyond obvious industries

time-read
8 mins  |
October 2024
THE BALL'S INHER COURT
Tatler Singapore

THE BALL'S INHER COURT

China's most celebrated tennis star Li Na opens up about her career, influencing young athletes and her continuous learning journey

time-read
6 mins  |
October 2024
Love Story
Tatler Singapore

Love Story

Set in Paris, Graff's new bridal campaign marries the timelessness of love and diamonds

time-read
3 mins  |
October 2024
Over the Rainbow
Tatler Singapore

Over the Rainbow

The inspirations behind Hermés creative director for jewellery Pierre Hardy's latest and gorgeously colourful high jewellery collection surprise and delight

time-read
4 mins  |
October 2024
Twist and Turn
Tatler Singapore

Twist and Turn

Bvlgari's debut Tubogas jewellery collection reimagines a classic technique with 16 stunning creations

time-read
5 mins  |
October 2024
Game On
Tatler Singapore

Game On

From diamond‑set carabiner‑inspired clasps to a carbon fibre cuff, Chanel knocks it out of the park with Sport, an audacious and innovative high jewellery collection unlike any other

time-read
6 mins  |
October 2024
The Wrist Taker
Tatler Singapore

The Wrist Taker

Shipping scion and basketball team owner Hendi Widodo unlocks his vault of rarefied timepieces

time-read
3 mins  |
October 2024