IT'S home to some of the most famous whisky brands on the planet.
And extraordinary Scotch will abound at this year's Spirit of Speyside Whisky Festival, running from April 26 to May 1.
Yet behind the prestige is a hard-working army of volunteers, whose potent blend of passion and no-nonsense drive is the very spark in the spectacular.
"Events like this don't just happen - the community comes together and welcomes the world to Speyside," says Spirit stalwart and long-serving festival board member Linda Mellis.
First launched in 1999, the annual celebration has now developed into one of the largest uisge beatha showcases of its kind, anywhere in the world.
With a programme of more than 500 events over six days, thousands of guests - from 35 countries will experience all the magic of the nation's most prolific malt-producing region.
Now retired, Linda worked in the whisky industry for 43 years, starting out in 1972. Ascending through the ranks, she finished her career in marketing for distillery visitor centres, brand homes and community support for malt distilling at major drinks firm Diageo.
Today, Linda has maintained a reputation for laser focus and making things happen.
هذه القصة مأخوذة من طبعة May 2023 من The Scots Magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2023 من The Scots Magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The Bliss Of A Bothy
After a strenuous walk, a mountain shelter can offer all you need
The Long Way Round
When you can only just see the stepping stones under a river in spate, it's time to re-think the route, as two Highland adventurers found out
The New Oyster Cult
A community is helping to restore the once rich biodiversity of Loch Craignish, one species at a time
A Poet's Sanctuary
Hidden on a hilltop, writer Dominic Cooper is inspired by the wild, stormy winters of the Ardnamurchan peninsula
A Rural Housing Crisis
Across Scotland, locals are being priced out and crowded out - but communities are now working hard to address the issue
A Historic Centre
Glasgow's Mercat Cross may not be as old as it appears but it's still seen many changes, along with an ebb and flow in prosperity
A Bird With A Brain
Jim's encounters with the raven in several northern countries have only increased his respect for its intellect and ingenuity
The Warrior King
On the 750th anniversary of his birth, Robert The Bruce's legacy as cultural keystone and historical enigma continues to fascinate
All Going Swimmingly
From Tutti Frutti to Shetland, Monarch Of The Glen to Granite Harbour, Dawn Steele's heart will always be in Scotland - and the sea
Following The Coos
The latest charity art trail aims to a-moos-e and delight visitors to Perth and Kinross this summer