Studio Underd0g and its founder Richard Benc struck a chord in the watch world in April last year with the unveiling of their first timepiece, the Watermel0n, a striking chronograph in pink and green with seed-shaped indexes. Call it a perfect summer refreshment, the manual-wound timepiece powered by a Seagull movement aimed to make horology a bit more fun with its lighthearted approach to a serious subject. And it seemed to have paid off, with the timepiece getting nominated for the 2023 GPHG Awards in the ‘Challenge Category’. In much the same way, more recently at Geneva Watch Days 2024, Studio Underd0g presented Passi0n Fruit in collaboration with another independent brand H. Moser & Cie. Born of their mutual love for unconventional and innovative watchmaking, the partnership included two watches—the H. Moser & Cie. Endeavour Perpetual Calendar Passion Fruit and Studio Underd0g’s 38.5mm 03 SERIES Passi0n Fruit that had a multilayer, coarse dégradé dial in amber and royal purple. The watches could only be purchased as a pair.
Though the UK-based microbrand only launched in March 2021, it has been making impressions (and sales) fast and quick, ironically defying its ‘underdog’ name. It represents a quirky and joyful approach to horology, and Benc, the creative force behind the brand, says, “Why can’t horology be a little more playful from time to time?” His design philosophy, deeply reflective of his own personality and British sense of humour, balances craftsmanship with a lighthearted twist.
هذه القصة مأخوذة من طبعة October - December 2024 من WatchTime India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October - December 2024 من WatchTime India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Blast From the Past
In the 1950s, success was celebrated by treating yourself to an elegant, diamond-set watch. One of the most precious offerings of those days was the Signet, made by Longines, which was itself a symbol of the great success the brand enjoyed.
TIME AFTER TIME
A view of the innovation of pioneering German watch brand Junghans, and its Max Bill collection that has a legion of fans
BORN TO SERVE
The interaction in design between military watches and their civilian siblings
SECOND NATURE
Grand Seiko's SLGA025G - High Intensity Titanium 9RA2 Spring Drive 5 Days 'Atera Valley' makes you look deep into the emerald blue waters of the Atera river in the Nagano Prefecture, where the brand's watches are made. We dived straight in for a close look.
Walking Through Glashütte, Part I: The Foundation Of a Legacy
Glashütte's journey to becoming Germany's watchmaking capital reads like a good novel. It is a story where tremendous effort and risk go hand in hand but where resilience is eventually rewarded, only to have to do it all over again.
COMING BACK TO LIFE
After Breitling's acquisition, Universal Genève recently unveiled three new models that join its historic Polerouter line. We recap what makes the brand, and the line, iconic.
FOR THE LOVE OF THE GAME
Built under the stewardship of Ming Thein, independent brand Horologer Ming SA is known for its distinct design and an approach that is constantly trying to 'find the new' in watchmaking. With 2024 proving to be a milestone year, we spoke to its CEO Praneeth Rajsingh on what it takes to build a brand like Horologer Ming.
ALL OR NOTHING
Rolex, MB&F, and Audemars Piguet, not to mention gold and sporty timepieces-we look inside Delhibased collector Sandeep Nair's watch box
BULOVA TIME
In 2025, the New York-based watch brand is celebrating its 150th anniversary. There are not only a lot of groundbreaking innovations to look back on, but also several new releases to look forward to, for example, five new Accutrons and two MIL-SHIPS in bronze.
Watches of the Norden
The Nordic region, comprising Norway, Sweden, Denmark, and Finland, is home to several watch brands that have created a unique aesthetic driven by minimalism and inspired by elements that are inherently local
