There’s never a dull moment in the Indian alco-bev scene. Something’s always brewing. Two recent launches are testimony to the ethos of innovation and craftsmanship that drives the creation of whisky, which remains the top-selling spirit in India.
Single, Ready to Mingle
April saw the understated launch of the McDowell’s & Co Distiller’s Batch Indian Single Malt in Gurgaon in the presence of Ruchira Jaitly, CMO and Vikram Damodaran, Chief Innovation Officer, Diageo India. The launch was ground-breaking for several reasons. India’s beloved blended whisky brand has waded into the single-malt space (truth be told, they did launch a single malt in the 1990s as well, but that’s well before Diageo came into the picture).
هذه القصة مأخوذة من طبعة June 17, 2024 من India Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة June 17, 2024 من India Today.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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