AMERICA'S BEST PROGRAMS LOYALTY 2024

CUSTOMER LOYALTY MEANS BIG BUSINESS

- Nancy Cooper

LOYALTY programs may mean a free cup of coffee or a discount on a shirt to one individual, but to the overall marketplace, such plans deliver seismic influence on companies' bottom lines. Data analysis firm Statista predicts that the global loyalty management ecosystem will be worth $24 billion by the end of 2029, up from about $5.6 billion in 2022.

That's a lot of people signing up to be repeat customers. And businesses have taken note, offering loyalty programs that span the consumer landscape, crossing sectors with similar offers of discounts and freebies. With so many ways to show your brand loyalty, though, discerning which programs are worth the sign-up can be a confusing task.

To make things easier, Newsweek has partnered with Statista to rank more than 300 loyalty programs across 40 categories in our fourth annual ranking of America's Best Loyalty Programs. Our team scoured supermarkets, bagel and sandwich shops, footwear companies, cosmetics makers, and nearly every other corner of the country's shopping terrain to rank each offer for your loyalty on a scale of 1 to 10. We parsed the offers and benefits to distill the programs most worthy of your repeat business.

We hope you find your shopping experience very rewarding. 

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