Lenovo, the Fortune Global 500 tech company behind the popular ThinkPad laptops, knows that people don't buy a new PC, mobile device or gaming console every few months. The typical three-to four-year sales cycle for such products poses a challenge to keeping the Lenovo name front of mind.
"Lenovo has the same challenge as other makers of high-value products-staying engaged with customers over that elongated cycle," acknowledged Carlo Savino, the company's vice president of e-commerce, Americas.
Even as the world's largest PC manufacturer, added Savino. Lenovo remains committed to building upon the brand loyalty it has fostered with passionate consumers and small businesses, and to cross-promoting the breadth of solutions and services the company offers.
The MyLenovo Rewards program, which Savino helped launch in the U.S. three years ago, is making members aware of Lenovo's other products and services via promotions, sweepstakes and just plain old communication. The program awards points for purchases, of course, but it also offers incentives for members who review products, answer questions, share their birthdays or other personal information, and provide feedback.
هذه القصة مأخوذة من طبعة October 21, 2022 من Newsweek US.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 21, 2022 من Newsweek US.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The Next Phase of War
After thousands of elite soldiers from North Korea joined Vladimir Putin’s forces against Ukraine, how has this latest move affected the conflict?
Saying No to Trump and Men
The election has led some women to boycott relationships and sex
My Fight for Equality and Justice
It will take more than just science to end AIDS. Inclusion, empathy and compassion are essential, too
NEW WORLD ORDER
HOW LEADERS ACROSS THE GLOBE ARE REACTING TO DONALD TRUMP'S REELECTION AS U.S. PRESIDENT
America's Best CONTINUING CARE
EDUCATIONAL OPPORTUNITIES, RESTAURANTstyle dining, unlimited pickleball-an impressive number of amenities are becoming standard at Continuing Care Retirement Communities.
Hey, Don't Be So SAD
Seasonal affective disorder affects millions of people. Here’s how you can prep your body and mind for darker days
Wendi McLendon-Covey
AFTER 10 YEARS OF PLAYING BEVERLY GOLDBERG ON THE GOLDBERGS, Wendi McLendon-Covey was not eager for a break. \"I need to go do a job where I can just throw everything at it and then come home totally exhausted.\"
'I'm the Highest Earner in Esports'
Johan \"NOtail\" Sundstein has won over $7 million but says, \"I don't really crave that status.... I play for my own reasons\"
AMERICA'S BEST Weight Loss CLINICS & CENTERS 2025
WHETHER IT'S FOR MEAL PLANS, PROFESSIONAL guidance or access to medications like GLP-1s, weight loss clinics can offer personalized assistance for those hoping to make sustainable lifestyle changes.
AMERICA'S MOST ANTICIPATED NEW VEHICAL 2025
WHETHER IT'S A NEWLY IMAGined sport utility vehicle or the re-emergence of a highly regarded halo car, the vehicles coming to market in 2025 prove that Americans' attitudes about personal transportation are diverse and are being served from all angles.
